How can modern B2B sellers streamline processes and maximize revenue? Often, it starts with your B2B product catalog. How can you simplify your catalog and make it more searchable and more accessible? We’re revealing that and more.
Provide Clearer Product Overviews
B2B customers crave simplicity. And so do B2B organizations.
Complicated product catalogs are all part and parcel of the operation — and that’s ok. But having a complex catalog doesn’t have to mean a complex search and order process. Online sales portals are really the ideal way to solve this problem. From technical specifications, visual drawings and images to live inventory, sort and filter options, search tools, units of measurement — you can provide all the details your customers need online. No more paper catalogs. No more frustrated calls from customers who can’t find what they’re looking for.Of course, it doesn’t to do just put all of your product specs and documentation online and hope for the best. You need a system that integrates with your internal systems (e.g. Microsoft Dynamics or SAP) so you can offer all of this information in real time.
Benefit From Consistent Product Tagging
This kind of system integration also allows you to offer personalized catalogs and pricing to your customers. All they have to do is log in to your online sales portal, and they only see what’s relevant for them. What about new customers or clients who don’t have or need personalized product catalogs? Advanced search makes it easy for these users to filter results quickly and easily.
Advanced navigation allows your web store visitors to filter products based on any number of specifications, such as price, color, size, brand or type. In order to make this possible, it’s vital that to tag all of your content consistently and correctly. Without the right systems in place, this can be tedious and prone to manual errors. When you integrate your web store solution with your backoffice systems, however, you only have to tag your products once, and the logic is automatically available in your web store.
Always Give Customers Real-Time Stock Information
Inventory management systems are essential for monitoring inventory, controlling stock control and tracking inventory. They can also help you update customers on products availability and lead times.
Many B2B customers use web stores to simply check whether a particular item is in stock and what the lead times are. Making this information reliable and readily available is a huge step toward building a trusting relation with (potential) clients. Having this information available online will also cut down the number of emails and calls to your customer service reps.
Suggest Related Products
Like consumers, your B2B clients demand unequivocal service.
Think about your own experiences shopping online. If you’re browsing for a new camera, most web stores will also suggest the best battery, memory card and case to go with it. How many times have you added those additional items to your cart? Usually, you do — because you actually really need them, and it’s super helpful not to have to go searching for them. It’s the equivalent of a sales consultant walking you through a store and picking out accessories for you. It’s exemplary service.
Why should that experience be any different for your B2B clients? As a wholesaler or manufacturer, you don’t want to miss out on providing exemplary service — and suggesting related products is an easy win. If you have an ERP powered web store solution, setting up related product suggestions is a breeze.
Taking the First Step Toward a Better B2B Product Catalog
Does it all sound a bit too good to be true? We can assure you it isn’t. Lot’s of businesses (maybe even your direct competitors) are already doing it and getting great results. If you’d like to learn more about the possibilities, be sure to get your free copy of our ebook: Managing Your B2B E-Commerce Catalog.
6 January, 2016