Maybe you’re already using personalized content in your marketing – but did you know that you can enhance your web store in the same way? Web store personalization can make a massive difference to your bottom line.
Web Store Personalization: What It Is and Why It Matters
We’re all familiar with personalized online content by now, both in web stores and beyond — whether we realize it or not.
After all, who hasn’t received a recommendation of who to follow on social media, or even which product you might be interested based on past purchases? And have you ever added an item to your wish list on Amazon or another online marketplace? Each of these are prime examples of a personalized web experience, but we’re so used to these features that we probably don’t even give them a second thought.
In fact, we’re so accustomed to personalization that we don’t respond well to content that hasn’t been tailored to our specific needs and interests. According to a Jainrain study, an incredible 74% of online consumers become frustrated with websites that don’t offer personalized content. Reason enough to make web store personalization a priority.
Infographic: Web Store Personalization in 3 Steps
Enhancing your web store with personalized content isn’t something you can set up in 10 minutes between meetings. But it’s easier than you think.
Ready for More Web Store Personalization Tips?
Learn more about the opportunities personalized marketing offers in our free white paper, the Definitive Guide to the B2B Customer Journey.
20 December, 2016