We could write a book about all the benefits of joining the e-commerce movement – in fact, we have. But why take our word for it? In this blog, our client Prosafco tells us about the journey to online sales success after joining the e-commerce movement.
Our company is a leading distributor of personal protective equipment (PPE) in Belgium, with more than 30 years of experience in the market. PPEs such as safety shoes, helmets, glasses, gloves, work wear… You name it, we have it.
We’re proud to have large enterprises among our list of satisfied customers, but a great number of SMEs are also an important part of our business and future strategy.
Staying Ahead in Our Business
As I said, we have 30 years of experience in the sector. But as an industry leader, we realize that what brought us here won’t keep us here, and certainly won’t take us to the next level. That’s why we have taken and are still taking serious steps to stay ahead in our business.
Large key account customers require a specific approach, in which we have developed an intense know-how over the years. Another important segment that continues to grow consists of SMEs and the self-employed. This segment requires an entirely different strategy, and we set up a dedicated team to answer this a few years ago.
Anyhow, for both customer profiles we simply must have a strong online presence, along with a capable web store, if we want to reach these groups. For efficiency reasons it was also imperative that the online solution was integrated with our ERP software, which is Microsoft Dynamics AX.
Custom Catalogs and Boosted Efficiency
The Sana platform was introduced as the perfect solution and indeed it has been. Customers can easily access the shop, even outside of office hours, and make their purchase. Client-specific prices are always correct, inventory is adjusted in real-time, and transportation fees are included.
One feature in particular has been extremely handy: the fact that we can create a separate web store catalog for each of our clients. Some of our clients are very large, and with this feature we can tailor our services specifically to their needs.
For example, there is a temporary employment agency that needs shoes and work wear for its temp workers on very short notice. Each branch can put in its own orders and they get shipped to the correct address automatically, but all transactions can be billed under one VAT number. This is very efficient, because before Sana all these orders were processed manually.
Now we’re ready to launch an open web store (with payment functionalities) in order to increase the accessibility for customers and non-customers searching for an instant safety solution. To be continued…
After only one year of tiptoeingly testing the online appliance, 10% of the SME turnover already comes from the Sana web store application. This means a decreased manual order entry for the Customer Service Department, allowing them to offer more quality time to customers.
The web store also functions as a first line of information: when people have certain questions or price inquiries, they can quickly check the web store catalog and in many cases find what they are looking for. More added value for the customer.