There’s a lot to be said for SaaS e-commerce solutions — and SaaS software in general. Regular monthly fees instead of big one-off investments. Always having the latest security updates. Being hosted at high-end data centers. But there’s one major SaaS benefit you might not be aware of, and it has to do with automated e-commerce updates.
Obstacles on the Path to E-Commerce 3.0
We recently published our third annual Digital Transformation Report. This year we focused on the next step in e-commerce’s (r)evolution: e-commerce 3.0. As we explain in the report (which you can download for free here), the ability to integrate front-end, external-facing systems, like web stores, with internal infrastructures and data has opened up a whole new frontier in online commerce.
But in order to seize the opportunities e-commerce 3.0 offers, you need a web store solution that’s capable of seamless, sophisticated integration — not just a complex and fragile web of interfaces. And once you have that solution, you need it to be able to maintain that level of integration. The rate at which technology develops isn’t set to slow down any time soon. Set it and forget it is a thing of the past: you need to keep your most important client-facing systems up to date in order to keep up with ever-changing customer expectations.
Something that’s easier said than done.
In the Digital Transformation Report, we asked respondents who weren’t able to achieve their e-commerce objectives about the hurdles that kept them from succeeding.
- 24% struggled with a rapidly changing marketplace
- 13% had to overcome an inflexible e-commerce solution
- And 16% found themselves dealing with an ill-defined project rollout
It’s clear: upgrading is more important than ever, and it can be a major obstacle on the path to e-commerce 3.0.
Enter SaaS E-Commerce
This isn’t the first time we’ve talked about the benefits of SaaS. And there’s plenty of them — too many to rehash here. But there’s one thing that SaaS solutions can do that we feel is too often overlooked.
Making the hassle of bulk upgrades a thing of the past.
Going live with a new software suite or application is great. You’re finally able to close the door on your clunky legacy systems and get started with new features, improved interfaces and an inevitably superior customer experience. Maybe even some AI-enhanced functionality. This is 2018, after all.
But getting to the point that you can go live — that is, completing the upgrade or all-new implementation — is another matter. After all, there’s a reason that only 29% of IT projects are considered successful, and an incredible 19% are considered out-and-out failures.
Implementing a SaaS solution is still an IT project. And depending on the complexity of your needs, it might still be a challenge. But this isn’t about the fact that SaaS implementations are better: it’s about the fact that they reduce the number of IT projects that require your attention.
How Sana SaaS Clears the Path to E-Commerce 3.0
Even if an IT project goes as smoothly as possible, the fact remains that implementations and upgrades require work. There’s no go-live celebration without the requisite man-hours.
Unless you have Sana SaaS.
With Sana SaaS, e-commerce updates and upgrades are automated. The latest version of your e-commerce solution is automatically pushed live, even if your web store manager or system administrator is enjoying some PTO.
No project meetings.
No endless email chains chasing budget approvals.
No eleventh-hour show-stopping bugs.
Just your trusted web store decked out with the latest features and e-commerce security updates — after zero downtime.
What About Acceptance?
When it comes to business-critical customer-facing applications, we understand that you might be a bit hesitant to take a completely hands-off approach to e-commerce updates and upgrades. That’s why we’re able to supply you with ample release documentation so that you know exactly what will be coming you and your clients’ way — and test environments so that you can test new features before going live.
But that’s not the only kind of acceptance that might be playing on your mind when considering SaaS. What about your customers?
Earlier this year, 1.2 million people signed a petition on Change.org asking for the Snapchat redesign to be walked back. With that in mind, is it really a good idea to push e-commerce updates live as frequently as every month without extensive testing?
We believe that the answer is an unequivocal yes.
Adoption is faster than ever — while it took telephones 75 years to reach 50 million users, it only took Pokémon Go 19 days. So don’t let worries about your customer reactions hold you back from enjoying the convenience and ease of automated e-commerce updates and upgrades.
The time it takes for your customers to get used to a new feature or small design improvement is sure to be a lot shorter than the time required to update or upgrade an on-premises installation.
Discover Sana SaaS
Want to see what else Sana SaaS can do for your business? Download your free copy of the Sana SaaS factsheet and see what the future of e-commerce looks like.
14 November, 2018