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Demand Generation Marketing Manager

United States, Columbus
Shaunny Veldhuis
Recruitment Manager
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At Sana Commerce we are committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.

Your job 

As a Demand Generation Marketing Manager, your goal is to fuel and accelerate the growth of Sana Commerce in the U.S. You are responsible for demand generation through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities. Digital marketing plays a huge role to the success of this position, including paid search, display and paid social. You know how to leverage these channels for campaign initiatives, including regional strategy and segmentation. 

You will be part of our US Marketing team (3 Marketers) and report directly to our VP of Marketing. There is a close collaboration between the US Marketing team, the global marketing team and the sales team. 

  • Identify and segment audiences and develop integrated, multichannel campaigns that generate, engage, inform and activate leads; 

  • Generate qualitative leads through campaign efforts to include e-mail marketing, paid search, display advertising, paid social; warm leads up with nurture campaigns; 

  • Optimize performance of digital marketing initiatives (paid social, Google Ads, display, email) by assessing channel used vs. results to improve performance and ROI of lead inflow; 

  • Execute data-driven experiments (agile marketing approach) to drive growth strategy; 

  • Report on region-specific channel performance and campaign results and use these results to forecast where optimizations are needed; 

  • Create short-form content marketing projects such as email, landing page, and ad copy, or banners for display and other paid advertising channels using template designs. 

What’s in it for you?  

  • Personal development. We believe that as our company grows, our people should be able to grow with us. We value learning and development opportunities for all our employees. So, from learning on the job to trainings and coaching, it’s all there. Together with your manager you are in charge of your own personal growth. 

  • Entrepreneurial environment. We are a fast-growing international scale-up organization in software. We encourage initiatives and ideas from our people. We like to accomplish things together as a team.  

  • A great, international team. Working with an enthusiastic, ambitious team of Marketing, Projects and Sales people in the US. Next to that, you will collaborate a lot with our headquarters team (based in The Netherlands) and other teams across the globe. 

  • An awesome office. Located in the heart of Manhattan, close to Bryant Park, we provide you with an open office. Unlimited coffee and fresh fruits included! 

  • Extra benefits: We offer flexible working hours, weekly team lunches and monthly team events. 

What you bring along: 

  • At least a bachelor’s degree in the field of Marketing or similar; 

  • More than 5 years of marketing and/or demand generation experience. You know how to run campaigns and how to get successful results out of our digital channels; 

  • Data-driven and agile marketing mindset. You have experience with reviewing marketing campaign performance, interpret the metrics, assess market fit and use all these findings to design and improve future campaigns; 

  • Commercial affinity. You understand how to translate sales needs into marketing projects and you have worked closely with sales to ensure fast and thorough follow up on leads; 

  • Email enthusiast – you have a knack for building, testing and optimizing outbound tactics to continuously improve campaign performance. This includes experience with marketing automation tooling (preferably Marketo) 

  • Strong knowledge of CRM (preferably Dynamics 365), LinkedIn Campaign Manager, Google Analytics, marketing automation tooling (preferably Marketo) and Google Ads; 

  • High level of curiosity. You are very interested in learning and discovering new things and have sharp ideas to improve and optimize current processes and tools. 


About us 

It all started in 2007, with a pizza and a plan. One evening in Rotterdam, the Netherlands, five people came together over a pizza and set out to create a B2B e-commerce platform unlike any other. And Sana Commerce was born. 

Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. How? By making our customers’ SAP or Microsoft Dynamics ERP and e-commerce work as one. This unlocks total customer convenience, reliability without compromise, and constant evolution. 

Sana Commerce is currently powered by more than 400 employees. We all have our own expertise and specialties, from sales and marketing to project management and more. But we’re all driven by the same goal: to make our customers’ e-commerce projects a success. 


Our core values 

So, what does being a part of the Sana team mean? Below is a list of our core values — the most important beliefs we look for in new colleagues and the foundation of our company culture. They guide us in our decision making and they define Sana’s personality as an organization.  

  • Entrepreneurial. Sana exists today because a few people had a great idea and brought that idea to life. Sana continues to grow and thrive because that same entrepreneurial spirit is still strong within the company.  

  • Result driven. We’re an ambitious group here at Sana, there’s no denying that. We set tough targets and give our all to reach them. Of course, we also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on and supporting our colleagues in reaching their goals.  

  • Committed. No one said that getting 10,000 active clients by 2030 was going to be easy! We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise and our people.  

  • Team spirit. We love working together, learning from each other, and celebrating success. At Sana, everyone is eager to help their colleagues and success is always a team effort. 

  • Learning mindset. Sana Commerce employees will tell you when they know something and when they don’t. If they don’t, they’ll be committed to finding the answer. They are constantly looking to improve and challenge their existing knowledge base.


*** This role is also available remote within the Eastern time zone.

Let new adventures begin!

Applying Procedure

Applying procedure
Online Assessment &
Phone Interview

With the assessment, we’re measuring your learning agility. Did we click? Then our recruiters would love to get to know you better.

Applying procedure
Hiring Manager

Meet your future manager and ask them anything about the role you’re applying for, about Sana Commerce and the culture.

Applying procedure
Business Case

It’s based on real scenarios and information — you need to prepare a business case. This is done to assess the love for your future role and your skills. One of your future team members will also join this meeting.

Applying procedure
Final Interview with MT-member

We close our hiring process by introducing you to a member of our management team.