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Digital Content Marketer - Dutch speaking

Netherlands, Rotterdam
Loes Leeuwenkamp
Corporate Recruiter - EMEA/APAC
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At Sana Commerce we are committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.

Your job

The mission of the Digital Content Specialist is to optimize and grow our online visibility in the Benefrance region, together with the Event Manager and Field Marketer and with the support of the Corporate Marketing Team.

You will create and translate inspiring thought leadership content about B2B e-commerce, our brand and solution by creating whitepapers, case studies, videos and webinars. Your main goal is to generate marketing qualified leads (MQL) and sales accepted leads (SAL) for our sales pipeline.

The Digital Content Marketer is part of the BNFR commercial POD team and is co-responsible for the regional marketing performance measured on pipeline. The Digital Content Marketer will report directly to Commercial Director BNFR and will take co-ownership on regional budget spend.

  • Co-responsible for planning, organizing, and executing tailor-made lead and demand generation campaigns including PR and brand awareness.
  • Develop and maintain Dutch e-mail nurture and push programs. 
  • Collaborate with marketing agencies (SEO and SEA) to optimize our organic and paid activities;
  • Manage and execution of the regional SEO and SEA strategy;
    •  Improve SERP rankings via SEO tactics
    • Manage the focus keywords set and increase ranking
    • Create, develop, and optimize content in line with regional SEO strategy
    • Develop and optimize the regional paid-search and display campaigns in AdWords. 
  • Responsible for developing and executing of the regional social media strategy;
  • Co-responsible for developing and optimizing the regional PPC campaigns such as LinkedIn;
  • Track, measure and analyze the digital marketing metrics to improve the website performance and identify new opportunities.


What’s in it for you?

  • Personal development. We believe that as our company grows, our people should be able to grow with us. We value learning and development opportunities for all our employees. So, from learning on the job to trainings and coaching, it’s all there. Together with your manager you are in charge of your own personal growth;
  • Onboarding and buddy program. It’s always quite new and exciting to start your next adventure. We value a strong onboarding. You will be joining our general onboarding, will be introduced to a buddy and will get a role specific onboarding as well;
  • Entrepreneurial environment. We are a fast-growing international scale-up organization in software. We encourage initiatives and ideas from our people. We like to accomplish things together as a team;
  • Health and well-being. We believe that every employee should be at their best. So, we like to help a little bit with that, physically and mentally. In our offices we have fresh fruits available, we offer sports sessions and we offer several workshops focused on health and wellbeing for our people;
  • Extra benefits: We offer flexible working hours, hybrid workplace, work 3 weeks from anywhere, Friday afternoon drinks in our very own bar (bi-monthly themed versions of this including dinner), having fun in our game room, Thursday toastie lunch, and many more. Interested to learn more? Check our employee guide!


What you bring along:


  • Near) native level of Dutch and proficient in English;
  • Minimum of 2 years of experience in a Content (Digital) Marketing role (Knowledge of the B2B software industry is a plus);
  • Obtained at least a bachelor’s degree;
  • Strong commercial mindset;
  • In depth understanding of SEO, SEA/Paid tools such as AdWords and LinkedinAds and best practices;
  • Passionate and experienced with data driven marketing – you make decisions based on data, you enjoy some number crunching in Excel and analyze data from tools as Google Analytics;
  • Experience with working in a Content Management System, for example: WordPress.

About us

It all started in 2007, with a pizza and a plan. One evening in Rotterdam, the Netherlands, five people came together over a pizza and set out to create a B2B e-commerce platform unlike any other. And Sana Commerce was born.

Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. How? By making our customers’ SAP or Microsoft Dynamics ERP and e-commerce work as one. This unlocks total customer convenience, reliability without compromise, and constant evolution.

Sana Commerce is currently powered by more than 500 employees. We all have our own expertise and specialties, from sales and marketing to project management and more. But we’re all driven by the same goal: to make our customers’ e-commerce projects a success.

Our core values

So, what does being a part of the Sana team mean? Below is a list of our core values — the most important beliefs we look for in new colleagues and the foundation of our company culture. They guide us in our decision making and they define Sana’s personality as an organization.

  • Entrepreneurial. Sana exists today because a few people had a great idea and brought that idea to life. Sana continues to grow and thrive because that same entrepreneurial spirit is still strong within the company.
  • Result driven. We’re an ambitious group here at Sana, there’s no denying that. We set tough targets and give our all to reach them. Of course, we also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on and supporting our colleagues in reaching their goals.
  • Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
  • Team spirit. We love working together, learning from each other, and celebrating success. At Sana, everyone is eager to help their colleagues and success is always a team effort.
  • Learning mindset. Sana Commerce employees will tell you when they know something and when they don’t. If they don’t, they’ll be committed to finding the answer. They are constantly looking to improve and challenge their existing knowledge base

Let new adventures begin!

Application Procedure

Applying procedure
Online Assessment &
Recruiter Interview

With the assessment, we’re measuring your learning agility. Did we click? Then our recruiters would love to get to know you better.

Applying procedure
Hiring Manager

Meet your future manager and ask them anything about the role you’re applying for, about Sana Commerce and the culture.

Applying procedure
Business Case

It’s based on real scenarios and information — you need to prepare a business case. This is done to assess the love for your future role and your skills. One of your future team members will also join this meeting.

Applying procedure
Final Interview with MT-member

We close our hiring process by introducing you to a member of our management team.