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Senior Product Marketing Manager

United States, New York
Maura Morris
Corporate Recruiter - Global
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At Sana Commerce we are committed to an inclusive environment and recognize that our diverse workforce is one of our greatest strengths.

Your job

The mission of the Senior Product Marketing Manager is to develop a compelling, unique and differentiated product positioning and go-to-market strategy that will help us deliver on critical commercial and customer success KPIs. In this role, you will lead the planning, implementation, and management of the overall product and customer marketing strategy, in close collaboration with the global and regional teams. You will be jointly accountable for the achievement of commercial (and customer) results focusing on metrics such as nps, customer health, revenue, upsell and retention.

  • Team member of the marketing management team and head of our product and customer marketing department;
  • Develop and execute on product positioning within go-to-market strategies while working closely with marketing, sales, customer success, and product teams;
  • Establish the strategy for positioning, messaging, pricing, and promotion of our core product and add-ons;
  • Train and support sales and customer success teams on new products and features;
  • Translate product insights into actionable feedback for product development, customer success and or marketing/sales activities.
  • Perform competitive and market research and keep the company up-to-date on the competitive and market landscape, including competitor strengths and weaknesses, market trends, and changing customer needs;
  • Extract the essence of analyst data, customer, competitive and market research and, together with our Head of Brand, translate it into Sana’s messaging;
  • Be an evangelist for the product and company through events, speaking engagements, podcasts, blogging, and social media;
  • Provide insights on product and customer marketing performance and identify opportunities for growth.

What’s in it for you?

  • Personal development. We believe that as our company grows, our people should be able to grow with us. Getting this position means the company relies on you, together with your local colleagues, to further grow in this region. We have ambitious plans for the Oceania and APAC markets and are looking for someone who likes it to help us build the company in this region. And grows with us. Together with your manager, you are in charge of your own personal growth. 
  • Onboarding and buddy program. It’s always quite new and exciting to start your next adventure. We value a strong onboarding. You will be joining our onboarding, will be introduced to a buddy, and will get a role-specific onboarding as well. We have innovative tooling in place to accommodate the onboarding and development of all our people across the globe. 
  • Entrepreneurial environment. We are a fast-growing international scale-up organization in software. We encourage initiatives and ideas from our people. We like to accomplish things together as a team. Work hard, play hard. 
  • Be part of a 50% year-over-year growth software company. Joining Sana means you will enter the world of e-commerce and of the fast-growing SaaS tech space. Both worlds offer endless opportunities: learn from the latest trends in technology, work with partners in the ecosystem to deliver best-in-class solutions, help (traditional) customers to drive their digital transformation.

What you bring along:

  • Minimum of 8 years of experience in Product Development and/or (Product) Marketing;
  • Previous experience working in a B2B software industry;
  • Management experience is preferred, but not required;
  • Communicative: communicates in a clear and understandable way – easy to work with and capable of communicating with international colleagues across departments and the globe.

About us

It all started in 2007, with a pizza and a plan. One evening in Rotterdam, the Netherlands, five people came together over a pizza and set out to create a B2B e-commerce platform unlike any other. And Sana Commerce was born.

Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them. How? By making our customers’ SAP or Microsoft Dynamics ERP and e-commerce work as one. This unlocks total customer convenience, reliability without compromise, and constant evolution.

Sana Commerce is currently powered by more than 500 employees. We all have our own expertise and specialties, from sales and marketing to project management and more. But we’re all driven by the same goal: to make our customers’ e-commerce projects a success.

Our core values

So, what does being a part of the Sana team mean? Below is a list of our core values — the most important beliefs we look for in new colleagues and the foundation of our company culture. They guide us in our decision making and they define Sana’s personality as an organization.

  • Entrepreneurial. Sana exists today because a few people had a great idea and brought that idea to life. Sana continues to grow and thrive because that same entrepreneurial spirit is still strong within the company.
  • Result driven. We’re an ambitious group here at Sana, there’s no denying that. We set tough targets and give our all to reach them. Of course, we also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on and supporting our colleagues in reaching their goals.
  • Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise and our people.
  • Team spirit. We love working together, learning from each other, and celebrating success. At Sana, everyone is eager to help their colleagues and success is always a team effort.
  • Learning mindset. Sana Commerce employees will tell you when they know something and when they don’t. If they don’t, they’ll be committed to finding the answer. They are constantly looking to improve and challenge their existing knowledge base.



Let new adventures begin!

Application Procedure

Applying procedure
Online Assessment &
Recruiter Interview

With the assessment, we’re measuring your learning agility. Did we click? Then our recruiters would love to get to know you better.

Applying procedure
Hiring Manager

Meet your future manager and ask them anything about the role you’re applying for, about Sana Commerce and the culture.

Applying procedure
Business Case

It’s based on real scenarios and information — you need to prepare a business case. This is done to assess the love for your future role and your skills. One of your future team members will also join this meeting.

Applying procedure
Final Interview with MT-member

We close our hiring process by introducing you to a member of our management team.