“Sana is the perfect solution for the optimal customer experience: transparent, integrated and flawless.”
– Aart Roos | CEO at Royal Auping
About Royal Auping
Royal Auping is a retailer and brand of high-quality beds and mattresses. Last year, they changed their business model and transitioned from manufacturer to omnichannel retailer to meet the changing needs of their clients. A new business model and a more customer-oriented approach meant they needed to undergo a digital transformation.
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