BERG improved efficiency and its customer experience.
Thanks to the added functionality Sana Commerce offers, our customers can orient themselves better and purchase more easily online. Our back office now works more efficiently and has time to step up the outbound marketing and sales.
Jorian Keij | Marketing and E-commerce Manager, BERG
Customer profile : BERG
BERG is a Dutch company that produces and sells outdoor toys. Established in 1985, it has grown into a successful international business that is active in more than 65 countries.
Customer service had always been at the top of BERG’s priority list. It understood the advantages that a web store could offer customers, and built a custom web store early on. Unfortunately, using two independent systems was creating double work, making data unreliable, and translating to a less-than-stellar online shopping experience for customers.
It was time to upgrade. BERG found out that Sana Commerce could offer a web store that was fully integrated with Microsoft Dynamics AX. Once it heard the positive success stories from other similar companies, it was on board.
After implementing the Sana solution, BERG’s percentage of online customers rapidly grew from 40% to 60%, and that number is still growing. Read BERG’s full success story to learn how it also created more time to focus on sales activities, got happier customers, and increased revenue.