Learn how Bierhandel de Wilde expanded its market reach and boosted efficiency with Sana Commerce.
Bierhandel de Wilde wanted to launch a new website, complete with a web store, to increase the strength of the business and introduce its products to the online market.
Bierhandel de Wilde had not set up a web store before, but realized that B2B e-commerce was becoming more and more important. “Everything happens online nowadays. As a B2B company you just cannot fall behind,” says Carl van Goethem, Director of Bierhandel de Wilde.
The company wanted to offer its existing clients additional services. “Customers need to be able to access their own deliveries, invoices, stock items and prices with their own login credentials.” Together with IT partner SDE, Bierhandel de Wilde set off on a search for the right solution. When SDE provided a Sana demo, there was no doubt.
We didn’t even look at other solutions. We were convinced from the start and immediately got on board.Carl van Goethem | Director of Bierhandel de Wilde
After a few weeks of working in the test environment, it was time for Bierhandel de Wilde to go live. “We hadn’t set a date beforehand. We wanted to get the best possible online results.” Clients then received an email explaining the benefits of e-commerce and instructions on how to create a profile to log in. “A lot of customers are really excited, even if they are somewhat unfamiliar with e-commerce.”
“It’s expected that ten years from now there will still be clients who have not used the web store, but the majority sees it as a positive addition to our range of services. The most important reason is that they can now access all the necessary information online, whether it’s an invoice from two years ago or the price of a product.” on. The company can now run personalized promotions itself, such as adding personalized banners to the website.
We are really happy we chose Sana as our e-commerce software supplier. Our customers are really happy with the web store and we present ourselves as a young and modern company.Carl van Goethem | Director of Bierhandel de Wilde
Thanks to its Sana Commerce web store, Bierhandel de Wilde benefited from the following results:
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