Discover how Fastparts found an e-commerce platform that fit perfectly with its business model and CRM solution.
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In 2012, Fastparts realized they needed to continue innovating. In their digitization process they faced two challenges:
Fastparts had previously trialed two different web store platforms, but did not get the results they were looking for. It dealt with two problems with other e-commerce platforms:
Because of these discouraging trials, Fastparts quickly realized that selecting the right e-commerce provider would be crucial to their online success.
Fastparts opted for Sana’s e-commerce solution because:
Adopting an e-commerce solution was a natural progression. Up until this point we were quite an old-fashioned company, but we realized we needed to move on fairly quickly to protect our future growth.Sinead Scrivener | Parts Director at Fastparts
After its web store went live, Fastparts quickly saw results: after only a few months around 30% of orders were already being processed online, and orders are expected to rise into the thousands. Fastparts also experienced the following results:
Our sales representatives were initially dubious of the new system, especially after the previous false starts, but the feedback has been very positive. They have access to more information including stocks, pricing, pictures and recommendations so they have a better understanding of the products.Sinead Scrivener | Parts Director at Fastparts
Fastparts plans to prioritize online orders to incentivize customers to order online and push Sana to its full potential. Fastparts hopes to see all customers using the platform as standard practice. Fastparts other plans are:
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