Improved web store functionality and real-time product information increased revenue and customer satisfaction for GD.
The fact that Sana integrates with Dynamics AX was crucial; it is very important to us that our customers are satisfied and our employees can work more efficiently.
Bert de Lange | Sector Manager and former Head of Marketing at GD
Customer profile : GD
Gezondheidsdienst Voor Dieren (GD) is a veterinary laboratory based in Deventer, the Netherlands. With 4 million laboratory reports a year, it’s one of the biggest veterinary laboratories in the world.
GD was struggling with a glitchy web store and a system that made product information difficult to keep updated. It was leading to decreased revenue and unsatisfied customers. The signs were clear it was time for a massive web store update.
Going into it, GD knew exactly what it wanted in a new web store: real-time information extracted from Dynamics AX, proven technology, and something that would be ready to go out of the box. In other words, Sana Commerce.
GD’s new Sana web store turned decreasing revenue into increasing revenue, and unsatisfied clients into happy clients. To learn more about how the warehouse also benefitted from the new system, check out the full success story.