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Jim Lawrence had already achieved success with a bespoke ERP and e-commerce solution, but they were looking for a solution that would grant them more control and more design options.
When it came to online sales, Jim Lawrence was ahead of the curve. They had been reaching both consumers and professional buyers with their web store for years, with half of their sales taking place online. This innovative approach to e-commerce has helped Jim Lawrence grow organically every year.
In anticipation of further growth, the company started looking for an IT setup that would help them continue and accelerate their expansion — both within the UK and beyond.
“As a growing business, we wanted to have a more powerful platform with more control,” says Marta Dyer-Smith, E-Commerce Manager at Jim Lawrence. This meant it was time for them to move away from their bespoke ERP — developed by a local company — and look for a solution that offered the flexibility and security they needed to realize their ambitions.
We did consider Magento, but Sana Commerce was more cost-effective.
Marta Dyer-Smith| E-Commerce Manager at Jim Lawrence
Jim Lawrence’s main requirement for a new ERP system was that it would be able to scale to keep up with the company’s success. It also had to combine strong standard features with the option to customize where necessary. They selected Microsoft Dynamics NAV and started searching for an e-commerce solution that would integrate with it.
Integration and ease of use were key priorities for Jim Lawrence’s new web store, and that is exactly what they found in Sana Commerce — which they ultimately chose over Magento.
“We did consider Magento, but Sana was more cost-effective,” says Dyer-Smith. While her first impression was that Sana Commerce was more geared to B2B companies, the Sana University and other resources soon made it clear that Sana would let them perfectly serve all their clients. “We experimented with the test site and tried out everything we wanted to do – all without having to ask for support.”
Sana is easy to use and will scale with the business. We’ve seen great conversion levels and the Sana web store allows us to continue to offer excellent customer care.
Managing Director at Jim Lawrence
Thanks to its Sana Commerce web store, Jim Lawrence benefited from the following results:
It’s so easy to create our own design and images. The web store has good design, user experience and navigation.
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