Half of Jim Lawrence’s sales already took place online, but the company was ready for a more powerful e-commerce platform.
As a growing business, we wanted to have a more powerful platform with more control.
Marta Dyer-Smith | E-Commerce Manager at Jim Lawrence
Customer profile : Jim Lawrence
Jim Lawrence is a family business that creates and sells hand-crafted home furnishings and delivers the highest possible levels of customer service.
Jim Lawrence was ahead of the curve with e-commerce, reaching both consumers and professional buyers online. This helped the company achieve organic growth every year. In order to sustain this, they started the search for a new e-commerce platform.
It was essential that the new e-commerce solution integrated with Jim Lawrence’s new ERP system, Microsoft Dynamics NAV. Not only did Sana Commerce prove to be the most cost-effective solution on the Jim Lawrence shortlist, but it was also user-friendly: the company was able to experiment with the test site without having to ask for support.
With their new Sana web store, Jim Lawrence has increased conversions and improved communication with clients. Download the full reference case for more information on how they achieved these sterling results.