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Having such a large franchise means processing a large volume of orders, and Kippie was losing a lot of time on manual order entry each day. Therefore, Kippie’s headquarters, responsible for the back-office processes of all stores, wanted more efficient order fulfillment for both retailers and clients. E-commerce seemed to be the solution, but there were a number of requirements, including:
Kippie’s e-commerce solution needed to leverage the logic inside its Microsoft Dynamics Navision ERP system. Kippie approached its IT partner, Schouw Informatisering, for help, and together they chose Sana Commerce.
Thanks to the ERP architecture used by Kippie, Sana’s seamless integration with Dynamics provided a solution for both B2B and B2C e-commerce. “We have two separate web stores linked to two separate companies in Navision,” says Hofman. Consumers can easily order food in the B2C environment, and there is a separate B2B portal for retailer orders. This allows Kippie to tailor the portal to each segment’s different needs.”
Orders used to be placed via fax or telephone, often with as many as 50-line items… Retailers are now the ones entering orders in the ERP, which is great.
Willem Krijgsman | IT Specialist at Kippie
Sana Commerce allows Kippie to automate its B2B processes. Orders used to be placed via fax or telephone and then manually processed every morning. Sana Commerce integrates directly into Dynamics Navision, making automatic order processing possible. The benefits for Kippie include:
But Kippie wasn’t looking for a typical B2B online sales portal. “A butcher often has six or seven suppliers. But our retailers order everything from us. That means that the portal isn’t really about selling,” says Hofman. “Sana Commerce makes it easy for retailers to place orders, but also to download handbooks and newsletters, which means the web store doubles as an efficient communication channel.
“Retailers can also view and order the entire assortment in the web store, including products that they may not know. This makes it easier than ever to optimize their own assortment by replacing products that are not selling well in their particular store.”
In addition, the company’s reporting tool, ExSion, can be used for the web store. This grants Kippie insight into which store a customer uses, making it easier to get in touch.
We are very satisfied with the system and the possibilities. We see the benefits every day.
Sanne Hofman | E-Commerce Manager at Kippie
Sana Commerce is perfectly suited to keeping up with Kippie’s expanding business. The company can add unlimited users, making it easy to roll out the system to new stores. Kippie is also considering shipping products directly to clients in the future — another process supported by Sana Commerce.
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