Automated order processing gave Kippie more time for growing its business.
Orders used to be placed via fax or telephone, often with as many as 50 line items…Retailers are now the ones entering orders in the ERP, which is great.
Willem Krijgsman | IT Specialist at Kippie
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Willem Krijgsman explains how Kippie is using integrated e-commerce to increase brand awareness and optimally serve both B2B and B2C clients.
Customer profile: Kippie
Kippie is a family business specializing in grilled snacks and ready-made chicken meals. Thanks to their successful franchise formula, it has more than 35 stores in the Netherlands.
Kippie wanted to optimize the order process and provide an attractive web store that would be functional and lend a hand in marketing the Kippie brand. E-commerce was the obvious next step for this Dutch franchise.
Kippie worked with its IT partner to come up with an e-commerce solution that would integrate with its ERP, Dynamics NAV. The solution was Sana. Sana Commerce allowed Kippie to create two web stores—one for B2B clients and one for B2C customers—both of which were fully integrated with NAV.
All B2B orders are now placed online in a clear, modern store where retailers have full access to Kippie’s entire range, along with handbooks, newsletters and more. Read the full story to find out what Kippie has been able to achieve with all of the other added benefits of Sana’s e-commerce solution.