Van Ommen attracted unexpected new customers with an integrated Sana web store.
Customers are now able to quickly and easily find detailed product information.
Henk Zandbergen | Project Manager at Van Ommen
Customer profile : Van Ommen
Van Ommen is a metal cutting tools specialist for the wholesale industry in the area of manufacturing and engineering. The company helps its customers optimize their turnover and profit by offering savings on costs and procurement benefits.
Like many B2B companies, Van Ommen was struggling to provide accurate product information. The company wanted a user-friendly platform that would provide a real-time connection with the catalog information stored in its ERP, Dynamics AX.
Full integration with the company’s ERP system and the possibility to easily extract inventory levels and communicate customer-specific pricing made Sana Commerce the right fit. Features such as quick search and product filters have contributed to a web store that is fast and easy to navigate.
Van Ommen was pleasantly surprised when online orders in the first few months were higher than expected. Customer feedback indicates that the new features are among the most valued items on the site. Have a look at the full story for all the details of Van Ommen’s successful venture into e-commerce.