C-Level panel | Navigating B2B Complexity: Digital Strategies to Drive Growth and ROI

In today’s rapidly evolving B2B landscape, complexity is the norm. Join an insightful panel of industry leaders as they explore the challenges of managing B2B complexity while embracing digital transformation to drive tangible business results. Featuring Carlos Herrero (CSO, BoyumIT), Tink Taylor (Founder & President, DotDigital), Sam Dharmasiri (CEO, Seer365), and Sebastiaan Verhaar (CEO, Sana Commerce), this session will delve into strategic approaches for harnessing digital tools, integrating systems, and unlocking new opportunities for growth. Learn how these experts are turning digital disruption into ROI and positioning their businesses for sustained success in an increasingly competitive market.

What B2B Buyers Really Want: Elevating the Digital Buying Experience

As digital channels increasingly dominate B2B transactions, understanding buyer preferences is crucial for staying competitive. In this session, we will dive into the latest research revealing what B2B buyers like, dislike, and expect from their suppliers. Explore key trends such as the rise of mobile purchasing, the demand for transparency in inventory and pricing, and the importance of personalization in the buying experience. Attendees will walk away with actionable insights on how to enhance digital platforms, streamline procurement processes, and create a seamless buying journey that fosters loyalty and drives growth.

Panel discussion | Securing the Future of B2B E-commerce: Navigating Compliance and Mitigating Risk

As B2B e-commerce expands, so do the risks associated with data security and compliance. In this essential panel, industry leaders from Versa Pay, Avalara, and Proturity will share their insights on safeguarding your business in an increasingly digital landscape. Featuring Karoline Najdek (Strategic Digital Transformation Sales Manager EMEA, Proturity), a senior leader from Avalara, and a top executive from Versa Pay, this discussion will explore strategies to ensure regulatory compliance, secure payment processes, and mitigate evolving cybersecurity threats. Hosted by Fiona Fox (Chief of Staff at Sana Commerce), this session will provide actionable steps to protect your business and maintain trust in the digital marketplace.

Customer Session | Mastering Complexity: How Alliant Power Streamlined Operations and Survived a Ransomware Crisis with Sana Commerce

In this session, learn how Alliant Power overcame the challenges of scaling an international business with a complex core returns model, multiple warehouses, and virtual warehousing. Discover how a major ransomware attack nearly halted their operations and how they turned to Sana Commerce to maintain continuity. This session will highlight the integration of ERP systems, handling business complexity, and leveraging e-commerce for growth, providing valuable insights into operational resilience and efficiency in B2B e-commerce.

This session will be ideal for e-commerce professionals and IT leaders looking to navigate operational complexities while driving growth.

Customer Session | Birlea’s Path to Success: Streamlining Operations and Boosting Growth

Join us as we explore how Birlea, a leading furniture company, successfully navigated its digital transformation to overcome operational challenges and drive significant business growth. This session will highlight the key strategies behind streamlining operations, improving customer experiences, and achieving measurable success. Learn how Birlea’s approach to innovation and efficiency paved the way for their continued growth in a competitive market.

Customer Session | Streamlining Medical Supply Chains: How AOSS Transformed Their B2B E-commerce with Sana Commerce

Join Alex Lewis, IT Director of AOSS Medical Supplies, as he shares how the company overcame complex challenges in managing FDA-regulated products and scaled their e-commerce platform to support a growing B2B customer base. Learn about their journey from frequent system downtimes to implementing a robust solution that improved operational efficiency, customer satisfaction, and revenue growth. Alex will also touch on future innovations, including AI-driven analytics to support customer forecasting needs. This session is a must-attend for IT leaders and e-commerce professionals managing complex B2B environments.