E-commerce Awards Winners Picture

Submit a case for the 2021 B2B E-Commerce Awards 

Submit a case within our six categories before July 1 to make our official shortlist of nominees.

Enter the awards

2021 B2B E-Commerce Awards

After two successful years of hosting the B2B E-Commerce Awards, we are proud to announce that we will organize the event for a third straight year! If we have learned anything this year, it’s that e-commerce is more relevant than ever, and our customers deserve recognition for their hard work.

Like last year, all Sana Commerce customers can submit a case within a range of categories in order to be eligible for a B2B E-Commerce Award. Keep on reading to learn more about the game rules, categories and how to nominate your web store.

How it works:

  • Submit your case for one of our six categories before July 1.
  • An internal expert panel at Sana Commerce will pick the top three cases per category to form an official shortlist, which will be announced in July.
  • An official jury, led by our CEO Michiel Schipperus, will pick the winners for each category.
  • The winners of the 2021 B2B E-Commerce Awards will be announced during our B2B E-Commerce Summit this September.

The winner for each category will take home a beautiful B2B E-Commerce Awards statue. Each winner will also receive a full day of consultancy/development budget from Sana Commerce or a full day of online marketing services from our partner ISM eCompany (if you’re on SaaS or implemented via one of our partners).


There are six categories in which you can submit a case.

  • The “User Experience Award” for the web store with the best online experience.
  • The “E-Commerce Success Award” for the Sana Commerce customer who can best showcase the success of their web store.
  • The “Best Newcomer Award” for a web store that went live after January 1, 2020 and already shows promising results.
  • The “Innovation Award” for a web store that is innovative technically or within its field/industry.
  • “E-Commerce Manager of the Year”: Nominate that one colleague who has made a huge success of e-commerce within your organization.
  • NEW this year: The “Enterprise Award” for multinationals with more than 100 million euros in revenue

We would also like to recognize our top advocate from the last year with the new award “Ambassador of the Year.” We will make this decision based on the impact that this advocate has made for us.

B2B E-Commerce Awards Video Thumbnail

How to enter the 2021 B2B E-Commerce Awards

We created a case form for each category, you can download them below. The case form is a PDF with questions and corresponding fields that you can fill in. Last year, customers who submitted extensive information with supporting materials were much more likely to win a B2B E-Commerce Award. So, take the time to build a solid case!

Once you have filled in the form, send the PDF and all your supporting materials to awards@sana-commerce.com. Please mention the category in the subject of the e-mail.

Please download the case files for the categories below

A panel of experts will evaluate all cases and create a short list of three nominees per category. We will announce the nominees in a video via email and our LinkedIn page in July.

Audience Prize

In addition to the six categories above, there is one more opportunity to win an award: the Audience Prize. For this prize, our expert panel will select the 10 most interesting cases and present them online. The public will be able to vote on their favorite case from July 15 to August 15 via this webpage.

E-commerce Awards Baby's corner

Winners of 2020

  • B2B Innovation Award – Royal Brinkman
  • B2B User Experience Award – Buch & Holm
  • E-Commerce Success Award – West Music
  • Best Newcomer – Vincent Sheppard
  • Audience Prize – the baby’s corner
  • Ambassador of the Year – Jessica Stam & Lars Gerritsen from Selecta Nederland
E-commerce Awards Buch & Holm

Do you have questions about the B2B E-Commerce Awards?