The Virtual B2B E-Commerce Summit North America

Achieve constant business evolution with e-commerce
September 24, 2020 – Virtual

Register here Date: 2020-09-24   Starts at: 15:00:00


Virtual B2B E-Commerce Summit North America 2020

Ready to get inspired by an exciting online event created just for manufacturers, wholesalers, and distributors? During our 2020 virtual B2B E-Commerce Summit, you will learn the latest on how to succeed and transform your business with B2B e-commerce — even if you operate within a complex supply chain. Join us for insights from over 10 informative sessions, where we will dive into the changing landscape of e-commerce, uncover the latest technology and disruptors, and give you (our valued customer) the tools you need to become a true supply chain and e-commerce expert.

What can you expect?

What can you expect?

In short: guidance. Continued change is inevitable. But how can (and how should) our customers prepare to tackle this? And how can Sana help? We’ll have lots of tips and practical recommendations to share.

The reality is that, right now, there is a lot of looming uncertainty about the future of e-commerce, and about how B2B consumer preferences will fundamentally change as a result of COVID-19. Many organizations also worry about what other disruptors they may be unprepared for. Or wonder how they can better position their organization to be more agile in the future.

If these concerns sound familiar, then our virtual B2B E-Commerce Summit may be a crucial resource for you. This year, we’ll be exploring the theme of constant business evolution (and how you can achieve it by leveraging an online channel). Get:

  • An exclusive sneak peek into our upcoming product launch
  • Essential considerations for selling direct-to-consumer (D2C)
  • Tips to improve your business agility and scalability
  • A 2020 trend recap on e-commerce and supply chain management

Why should you visit the B2B E-Commerce Summit?

Why should you visit the B2B E-Commerce Summit?

Latest technological advancements launch:

In line with this summit’s theme of evolution, we at Sana are also constantly creating, evolving, and adapting. We are thrilled to introduce our latest product. During this year’s virtual summit, our Chief Product Officer will present the vision behind this revolutionary product in the history of Sana Commerce. We will also share customer-exclusive in-depth demos of the new product, so you can see the newest features in action. (Registration will be limited; save your spot now.)

Establish internal alignment and best practices:

We know there is no better education than learning from someone who has been in your shoes. That is why we have brought together a panel of your peers to speak about their triumphs and tribulations with e-commerce. We believe this is an especially crucial moment for idea sharing, as we all look to constantly evolve within a “new normal”. Join our panel for a 45-minute session on your peers’ e-commerce challenges, solutions, and opportunities.

“Let’s Get Quizzical” trivia.

Join Avalara, DiCentral, DotDigital and InRiver in an exciting and competitive game of trivia, where speed and accuracy are your keys to victory. Our partners will each control one round of trivia. We’ve asked them not to hold back when choosing their questions, so grab a cold drink and get ready for a fun and challenging end to a jam-packed day.

Prizes are a must for this trivia game. We will be giving away a Nintendo Switch game console to the first-place winner.



From the changing demands of B2B’s online to powering an omnichannel customer journey. Throughout this free online event you will discover a wealth of content that has been created to help you serve your clients better online and improve your business efficiency.

B2B E-Commerce Summit 2020

10:45 am
10:55 am
11:05 am
11:15 am
11:25 am
11:35 am
11:45 am
11:55 am
12:05 pm
12:15 pm
12:25 pm
12:35 pm
12:45 pm
12:55 pm
1:05 pm
1:15 pm
1:25 pm
1:35 pm
1:45 pm
1:55 pm
2:05 pm
2:15 pm
2:25 pm
2:35 pm
2:45 pm
2:55 pm
3:05 pm
3:15 pm
3:25 pm
3:35 pm
3:45 pm
3:55 pm
4:05 pm
4:15 pm
4:25 pm
4:35 pm
4:45 pm
4:55 pm
5:05 pm

Keynote space
Keynote space

Latest technological advancements
11:30 am – 12:00 pm
with Arno Ham, CPO

We are very thrilled to introduce our new product. Our CPO, Arno Ham, will explain the vision of this new product and what you can expect from us and this product in the future. Get inspired by our revolutionary new B2B e-commerce product.

Lunch break
12:30 pm – 1:00 pm

How to improve your e-commerce with e-mail marketing
2:00 pm – 2:30 pm
with Clare Walker, Customer Success Manager at DotDigital

Do you want to know the secret to increasing the share-of-wallet of your customers? It’s a personalized e-mail marketing strategy. DotDigital will tell you about how to launch a winning e-mail marketing strategy for your company.

Networking Break
2:30 pm – 2:45 pm

Customer Panel: Establish internal alignment and best practices
3:15 pm – 4:00 pm
with Century Martial Arts, LabelMaster, McWane

It can be difficult to get the buy-in for e-commerce throughout your entire organization. There might be conflicting interests, targets — or perhaps your organization is simply on the more traditional side. In this session, our panel will discuss the challenges they faced in their e-commerce journey and their best practices to get everyone on board (and create better internal alignment).

"Let's Get Quizzical" trivia
4:00 pm – 4:45 pm
with Avalara, DiCentral, DotDigital, InRiver, and Experlogix

Join Avalara, DiCentral, DotDigital, InRiver, and Experlogixfor an exciting and competitive game of trivia, where speed and accuracy are your keys to victory.

Our partners will each control one round of trivia. We’ve asked them not to hold back when choosing their questions, so grab a cold drink and get ready for a fun and challenging close to a jam-packed day.

We will be giving away a Nintendo Switch game console to the first-place winner. 

Closing Keynote – Tim Beyer
4:45 pm – 5:00 pm

Customer: Break out
Customer: Break out

Opening Keynote – Mark Miles, VP of Implementation North America
11:00 am – 11:30 am

We are extremely proud of our relationships with and the work we’ve done with our customer base. To show our appreciation, we’d like to do an official, customer-only opening of the B2B E-commerce Event. Our VP of Implementation, Mark Miles would like to extend a warm welcome and share relevant developments about our product, support, and services with you.

Customer session: The power of personalization
12:00 pm – 12:30 pm
with Bregje Steenbeek, Sana Commerce

With the growing saturation of online stores, how can you truly stand out? Go personal and offer your customers what they are craving! Learn all about the advantages of online personalization with Bregje Steenbeek Join this session to know all about it.

Customer session: Boost your conversion with Sana add-ons
12:00 pm – 12:30 pm
with Frank de Roon, Sana Commerce

Sana Commerce is an easily extensible solution with many add-ons that contribute to great e-commerce results. In this presentation, we will explain how the right payment methods, the HTML code block, and other content blocks in a Sana web store contribute to higher conversion.  

Lunch break
12:30 pm – 1:00 pm

10 Tips to kick start your CRO program
1:00 pm – 1:30 pm
with Tom van den Berg, Conversion Manager at Online Dialogue

We all know what an A/B test is and have tons of ideas to improve our website. On average only 20-30% of our ideas significantly improve our KPI’s. In reality, it’s not easy to set up a structured and high-quality CRO program. Tom has more than 5 years of experience in CRO and did 750+ A/B tests. He will share 10 tips to kickstart your CRO program so it actually adds value to your company.

Customer session: Retain, engage, and grow your customer base
1:30 pm – 2:00 pm
with Roberto Najera, Sana Commerce

Business is not just about transactions. At the end of the day, people work with people. Learn how the right type of engagement will help you to retain and grow your customer base, and even create a solid group of brand ambassadors for your company.

Sales Tax Considerations for B2B Sellers
2:00 pm – 2:30 pm
with Melissa Craig, Manager, Strategic Alliances at Avalara

COVID-19 has affected everything from buying habits to business operations, and even tax policies.

In this presentation, you will learn what’s changed in the world of sales tax in the first half of 2020 and the specific challenges that can plague B2B businesses leveraging ecommerce. We’ll reveal key considerations to keep in mind before launching your online store, and steps to quickly establish your ecommerce presence and continue attracting customers.

We will cover:

• COVID-19’s impact on B2B businesses
• The latest on economic nexus laws and marketplace facilitator laws impacting manufacturing
• Sales tax considerations for online sellers
• Answers to your own questions

Configure complex products easily with the e-Con Solutions CPQ-eCommerce Connector
2:00 pm – 2:30 pm
with Peter Willemse, General Manager at e-Con Solutions

B2Bs are increasingly looking to shorten sales cycles and deploy self-service features to deliver superior customer experiences. The challenge has been to offer unbreakable yet robust, user-friendly interfaces that can meet the expectations of B2C applications, all while supporting highly technical, high-value purchases. Today, e-Con Solutions and Sana can offer a streamlined, out-of-the-box integration that meets this need, integrating Sana shopping with e-Con configuration. Join us as we showcase this connector in our live demo, and discover how your business can offer easily configurable products with the relevant models in the Sana web store.

Networking Break
2:30 pm – 2:45 pm

B2B E-Commerce Summit 2020


The speakers

Krystell Statie

Customer success manager, ChannelEngine

Peter Willemse

General Manager, e-Con Solutions

Tom van den Berg

Lead Conversion Manager

Tom has more than 5 years of experience in CRO and did 750+ A/B tests. He helped many companies in different industries to optimize their websites. In the last years he shared his knowledge at events and in his weekly newsletter (CROweekly). In his presentation he will share 10 tips to kickstart your CRO program.

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Harry McCarthy

Alliance Manager – North America, inRiver

Melissa Craig

Manager, Strategic Alliances, Avalara

Frank de Roon

Product Owner Add-ons, Sana Commerce

Nathan Ayers

eCommerce Manager, LabelMaster

Emily Flowers

Director of E-Commerce, Century Martial Arts

Clare Walker

Senior Account Manager, DotDigital

Laynie Itzen Kohlman

Sr. Strategic Alliance Manager, Avalara

Mark Miles

Vice President of Implementation for Sana

Strategic IT practice leader focused on growth and organizational excellence.

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Roberto Najera

Customer Success Manager

I am enthusiastic about the Tech Industry, and Global Start-ups. Experienced in educating companies about new products and tools that help their businesses grow.

In my free time, I enjoy playing and watching soccer, live music, and spending time outdoors.

I am always happy to connect and chat.

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Tim Beyer

CEO and President (North America)

Tim started his career at Sana in 2013. By 2015, he was named COO and in 2016 he was appointed to the Board of Management of Sana’s parent company. Now based in NYC, Tim has taken on the role of CEO and President for Sana in North America.

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Arno Ham

Chief Product Officer

About Arno

Arno started his e-commerce career over 15 years ago, leading (B2B) projects for customers like Heineken and AkzoNobel. He has contributed to Sana Commerce’s development since 2008 and manages all aspects of the product.


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Register for the event

Register today to join us for a day focused on constant evolution, development, and how you can take your web store design from good to great.


Do you have questions about the virtual B2B E-Commerce Summit?

Contact us