We’re delighted to announce our newest product release: Sana Commerce 9.2
We kept coming back to the same question throughout the development of this release: how can we help our clients improve the customer experience in their web stores? All our new features and updates were created with this theme in mind, and the result is Sana 9.2: The Customer Experience Release.
What Do Customers Expect?
Knowing what customers expect when they come to a web store is the first step in optimizing the user experience. B2B clients in particular want excellent usability above all else. In fact, professional buyers will pay an average of up to 30% more for a superior B2B customer experience, according to a study by Avanade.
It’s important to have a web store that was specifically designed for B2B buyers. Your average B2C platform just won’t offer the functionality that you or your clients need, such as personalized catalogs, bulk ordering, repeat ordering and more. This is what Sana has always been about.
Of course, there is always room for improvement. We know this, and that’s why we will continue to develop our product to provide all of the features that are so vital to your business. With that in mind, we are excited to share with you a few of the most important new features in Sana Commerce 9.2.
Expand Your Client Base With Guest Checkout
Increasingly, B2B companies are looking at expanding their online client base to include B2C consumers. While it’s essential that B2B clients log in to your web store so they can have access to their personal pricing and catalogs, this isn’t always necessary for one-time B2C purchases. That’s why we’re excited to offer an integrated guest checkout feature in Sana 9.2.
Online Invoice Payment (Pay Against the Balance)
This new feature makes it possible to pay open invoices online, whether the invoice was created in online or offline mode. Your ERP system will receive the payment details and update the client’s balance in your system.
Order and Product Attachments
If you sell electronics or other complex equipment, you’ll want to provide manuals for your clients. An integrated e-commerce solution allows you to use document management in your ERP system to attach files and add URLs to the records.
Thanks to this feature, you can attach PDF, Microsoft Word, Microsoft Excel or Microsoft PowerPoint files and even images to products. You can also attach files and add URLs to the sales documents in the ERP system.
Having an easy, smooth and transparent return process is vital to providing an excellent customer experience. Sana 9.2 makes it possible for clients to submit return orders based on existing documentation, fill out free-form return orders and upload attachments (such as images or extra documentation).
A Roadmap to Successful Internationalization
Going global is a big step, and it can be an incredibly rewarding one when done right. That’s why we’re offering language packs, design packs and plenty of payment provider options in Sana 9.2.
If you’d like to learn more about the new release, please have a look at the What’s New in 9.2 factsheet. Curious to know more about all of Sana’s other integration benefits? Read our whitepaper The Benefits of Integration: E-Commerce Built for Your ERP System.