Quiz: How Well Do You Know Your B2B Buyer?
How much do you know about your buyers’ preferences, priorities and challenges?
Test your knowledge — and challenge your colleagues — with these 10 questions.
The following quiz is based on research conducted in 2019 by Sapio Research on behalf of Sana Commerce. We surveyed 560 professional buyers who purchase from manufacturers, wholesalers and distributors, in a variety of regions and sectors. We then compiled the results into a report to help B2B companies better meet their buyers’ needs and gain a competitive advantage.