
E‑commerce resources
Discover the latest trends in e-commerce, get expert advice and learn more about Sana Commerce in our blog posts, videos, reports, and other free resources.

B2C vs B2B customers: How do they compare?
Your B2B customer is becoming more accustomed to the ease and personalization of the B2C experience. Here's how you can cater to their needs.

The 6 pillars of B2B customer experience (CX)
A strong B2B customer experience drives revenue and other business benefits. Discover our best practices for delivering excellent CX.

Optimize your B2B e-commerce customer journey: a guide
Master the B2B e-commerce customer journey and create a seamless buying experience with these strategies and tips from an industry pro.

The 10-step B2B website maintenance checklist
A website maintenance checklist helps your B2B business build a thriving e-commerce strategy - learn more about the essentials to creating one.

The advantages of pre-order and backorders in B2B e-commerce
Leveraging pre-order and backorder functionality can not only aid in managing inventory more effectively but also help manufacturers, distributors, and wholesalers meet customer demands efficiently.

From resistance to revenue: Selling your CFO on e-commerce
If you're looking to stay competitive in today's business environment, digital transformation is not optional. Learn how to convince your CFOs's top concerns around B2B e-commerce.

AI customer support: Innovative or lazy shortcut?
As discussions surrounding AI continue to evolve, B2B organizations looking to incorporate it into their workflow might consider adding AI customer support to their web stores.

E-commerce profit margins: 6 proven strategies for success
E-commerce profit margins reveal a lot about the success of your digital transformation strategy. Learn how to evaluate them productively.

Sana Commerce announces end of life for Sana 9.3, paving the way for future of B2B e-commerce
Sana Commerce is announcing the end of life for legacy Sana product versions 9.3.0 to 9.3.4, effective by the end of this year.

The complete guide to SEO for manufacturers
SEO for manufacturers can be a strategic silver bullet. SEO can help you strengthen business strategy - learn how.

The Secret To Guaranteed ROI - An E-Commerce Adoption Plan
Watch this 40 minute video on how a multimillion B2B enterprise launched a new GTM strategy amid disruption

E-commerce automation: Guide for implementing automation in e-commerce
Discover the benefits of e-commerce automation, what it is and learn how you can automate various aspects of your B2B processes.

Composable commerce: How it works, benefits, and real-life case study
See what composable commerce is, why so many companies are looking for it, and how it can transform your online sales strategy.

Transform your web store with OpenAI product descriptions
Learn how to leverage OpenAI for product descriptions that drive your customers to convert. Plus, learn how Sana Commerce Cloud can help you leverage the AI trend.

7 B2B e-commerce KPIs to track web store success
Learn the 7 essential B2B e-commerce KPIs that are essential in tracking the success and performance of your web store.