Customer Journey

Amazon’s Prime Day Crash: A Lesson in Scalability

This year, July 16th marked Amazon’s third annual ‘Christmas in July’ sale: Prime Day. Amazon spent several weeks and $3.1 million promoting their 36-hour-long sale. Meanwhile, consumers prepared to snag the best deals, and competitors positioned themselves to take advantage of online spillover traffic and any weaknesses in Amazon’s day-of execution. Not only were competitors able to do just that, but they’ve also boosted their competing business by launching rivaling limited-time-only promotions of their own. Learn more