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In some ways, this year's holiday shopping season will be no different than those that came before it: some brands will win, others will lose, and all will learn valuable lessons about what not to do next year. Some things, however, will not be so simple. This year, the competition during the 2018 holiday shopping season will only get steeper and it will only be tougher to come out on top. Learn more.
When it comes to digitization, here’s the reality: We’ve spent the last 30 years having the way we live, interact, and shop be completely disrupted by the rise of digital channels. At first, the ability to even access the internet was an innovation beyond what we knew was possible. Then, we realized its potential.
Our latest report, Digital Transformation Report 2018–19: The E-Commerce (R)evolution, recognizes the adoption of digital transformation to be the standard for most businesses. It deep dives into the maturity of B2B digital transformation today, and addresses the challenges holding B2B business back.
The Forrester Wave™ report assesses and recognizes the performance of top B2B e-commerce solution providers. We feel confident that our inclusion in this year’s report is indicative of Sana’s continued success, and echoes what we already know: that Sana is taking steps in the right direction when it comes to B2B e-commerce excellence.
On Prime Day, Amazon was anticipating day-of revenue to approach $3.5 billion. Instead, they actually lost an estimated $1 million in potential revenue, per minute, during an hour-long outage. Learn how preparing and making scalability part of their e-commerce strategy might have prevented their losses.