Is it too soon to call 2017 The Year of Customer Experience? More than ever before, businesses are pulling out all the stops to give customers what they want, and the competition is only getting steeper. So what can you do to get ahead and stand out among the crowd?
Personalization, Usability, Website Speed: Where to Start?
This blog is the second in our customer experience series. In our first blog, we talked about appealing to clients’ emotional and rational experience, and how e-commerce can help businesses maximize their reach without losing that personal touch.
In this post, we’re diving in and taking a closer look at the practical side. What can businesses do today to start improving their customer experience?
Your Customer’s Checklist
Whether they know it or not, most customers have an invisible checklist they go through when they try out a new store. Are the products nice? How is the service? Are the prices reasonable? Do I get nice extras? The same holds true for their online shopping experience.
If you’ve just started optimizing your online customer experience it can be tricky to know where to start. There’s a lot to consider, after all, and if you’re missing just one factor, there’s a good chance you’re also missing out on sales.
So what exactly should you be paying attention to? We’ve narrowed it down to 7 essential factors:
There’s plenty to say about each of these factors and how you can optimize your web store and strategy to ensure you’re getting them right. If you ask us, though, it’s pretty nice to start out with a quick overview of the essentials.
That’s why we’ve put together this infographic for you. It provides the best tips and tricks for optimizing each of the 7 essential factors to provide a winning customer experience.
If you’re keen to learn more about optimizing your customer experience, we’ve got a free white paper all about it. Just click on the banner below to get your copy!