Pelican Rouge made ordering more convenient for clients.
One system has to be leading in your e-commerce journey: your ERP.
Mike Vermeer | Commercial Analyst at Pelican Rouge
Customer profile : Pelican Rouge
Today, Pelican Rouge is the leader in coffee solutions across Europe, serving 7 million coffee lovers every day. And because it controls the product from bean to cup, it is determined to bring you the perfect coffee experience using the latest technologies.
Pelican Rouge was contacting 40,000 customers by phone a month, which was limiting opportunities for the company and its clients. With a declining coffee market and growing competition, Pelican Rouge knew it would have to find a more convenient and efficient way to serve clients.
A complex pricing structure made Pelican Rouge cautious to get started with e-commerce. Sana, however, provided a web store solution that could be integrated with Pelican Rouge’s ERP, Dynamics AX.
All of Pelican Rouge’s pricing structures and customer data were seamlessly integrated into an attractive, highly functional web store that’s available for customers 24/7. Read the full story to understand how went from being wary of e-commerce to launching a campaign to bring as many clients online as possible.