High standards for B2B E-Commerce
B2B e-commerce helps professional buyers navigate a complex buyer journey. The products tend to have a range of specifications, and they’re usually ordered in large quantities. B2B buyers are also used to having customer-specific agreements with suppliers to get the best possible price. To top it off, managers often need to sign off on orders placed by other colleagues before they’re approved.
A B2B solution for this scenario might sound daunting to set up. However, many B2B companies already have all the data and processes they need for this process: it’s stored right in their ERP. Learn more about how to set up a powerful, user-friendly web store through e-commerce integration.
Why B2B E-Commerce Is Essential for Your Business
Selling around the clock, minimizing administrative tasks and freeing up sales representatives’ precious time are all crucial, and all achieved with B2B e-commerce. Here are a few more benefits:
Order Management System
From the moment a customer clicks on your web store to place an order, you face challenges in getting that order to their doorstep. This includes aligning inventory, tracking fulfillment and managing complex shipping structures.
An integrated B2B e-commerce solution enables you to efficiently manage your orders in one system by processing orders directly in your ERP.
The result? Faster fulfillment, greater efficiency and optimized spend on managing your internal operations.
Product Information Management
Your client’s goal is to get the right product for the job at the right price.
Clear images and detailed product descriptions should answer their questions. Fast page load speeds make it easy for them work as quickly as they like. And rock-solid security means they can shop online worry-free.
With ERP-driven, integrated B2B e-commerce, you can ensure up-to-date product information, eliminate duplicate data, and as a result drastically reduce technical and operational costs.
24/7 Self-Service Portal
By granting your customers access to a B2B web store, you’re giving them more control over their most precious resource: time.
Your B2B self-service portal is open 24 hours a day, 7 days a week, 365 days a year. Clients can place orders at their convenience without relying on the availability of your sales representatives.
But above all: it reduces the repetitive calls to your sales agents, giving them time to focus on key accounts.
An online B2B sales channel lets you answer (prospective) clients’ questions, even before they’re asked. Why?
Because it’s the perfect way to share information about your products and prices in real-time.
An integrated B2B e-commerce solution ensures that your web store visitors can always see up-to-date product information and real-time inventory levels as they are registered in your ERP system (and with minimal effort on your part).
Sana Commerce: The Integrated E-Commerce Solution for B2B
Want to get started with B2B e-commerce? Or do you want to improve your current online sales channels for professional buyers?
Sana Commerce is the integrated e-commerce software made with the B2B buyer in mind. Our software integrates seamlessly with SAP and Microsoft Dynamics, making your ERP system the engine of your web store.
Seamlessly integrate your existing software with B2B E-Commerce
Integrating your existing software with a B2B e-commerce solution means that the products work as one solution. Instead of passing information between the two systems over a bridge, the systems share the same code and database. The integration not only benefits your customer experience online, but also improves your sales efficiency.
EDI and E-Commerce
Just like B2C and B2B e-commerce solutions, EDI and web stores serve different purposes.
EDI facilitates efficient communication between organizations with regard to recurring orders of standard goods. EDI handles this kind of order much more efficiently than a web store ever could.
Conversely, an e-commerce platform is a much more efficient sales channel for incidental purchases that do not need to be fully automated. Thanks to product catalogs, web stores are much better at promoting new products to clients and unlocking powerful cross-selling and upselling options.
Combining EDI and e-commerce will streamline sales for all your customers while providing a significantly better buying experience for everyone.
EDI and B2B E-Commerce: the Perfect Marriage
There’s no need to choose between EDI and B2B e-commerce. The two work better together, as we explain in this white paper.
PIM and E-Commerce
Using a product information management (PIM) system allows you to provide even more detailed product specifications in your web store, which is a huge advantage for B2B e-commerce.
PIM systems enrich ERP product data through categorization and product data unification. This data can then be used in your B2B web store so that your product pages provide complete and comprehensive data — including detailed images and downloads.
In short, your ERP system contains and shares Master Data; your PIM system creates categorized content that can be used for multiple distribution channels; and your integrated e-commerce platform brings it all online, so your customers can find and order what they need.
B2B E-Commerce Examples
Labelmaster Improves Business Processes and Data Management
Labelmaster uses its web store to master data management and improve order processing. Read their story to find out how they implemented these changes using a single source of truth and an integrated e-commerce solution.
Basiq Dental Easily Launches Multiple Web Stores
Basiq Dental experienced how easy it can be to launch multiple international web stores, even with large assortments. Today, their web store helps them offer great customer service and it has a look and feel that helps them stand out in their industry.
FACE Goes Online Without an IT Department
FACE wanted to get started with online sales but didn’t have an in-house IT department. Download the case to find out how they still managed to launch a web store that was easy to operate and able to support customer-specific pricing.