User-Friendly B2C E-Commerce Platform
In the B2C market, excellent service is what keeps customers coming back time and again instead of switching to the competition. You can deliver exactly that when you partner with Sana Commerce to integrate your web store with your ERP system.
This might sound like a daunting task. However, many B2C companies already have all the data and processes they need for this process stored right in their ERP. A B2C e-commerce platform helps you provide an omnichannel experience that keeps your buyers coming back for more, and it provides the data you need to perfect your online marketing and boost conversion rates. Learn more about how to set up a powerful, user-friendly web store through e-commerce integration.
Create a True Omnichannel Experience
Omnichannel: delivering a consistent, high-quality experience, no matter which channel your customers choose when interacting with your business. Sana Commerce’s B2C e-commerce platform integrates with your ERP to help you provide the same deals and services both online and offline.
This gives you the opportunity to create unique, differentiated branded experiences and stay ahead of changing customer buying patterns.
Provide Complete Insights into Logistics
Keep customers informed. Online retailers who track shipments and payment in their ERP can easily share these details with clients. All they have to do is log in to their integrated B2C e-commerce platform.
Make B2C Marketing Personal
Turn marketing efforts from a nuisance to your customers into a service they need and enjoy. Tailor your campaigns based on location, previous buying behavior and more.
With Sana’s integrated B2C e-commerce platform, you’re not just selling online: you’re helping your customers.
Thanks to the seamless exchange of information between the web store and ERP, your marketing team can directly manage content, and created targeted campaigns to your customer segments.
Grow your business with an integrated B2B2C e-commerce platform
As more businesses straddle the line between retail and B2B, it is becoming imperative to have a web store solution that allows them the flexibility to do both (B2B & B2C) and do them well.
Having a flexible e-commerce platform is vital to appealing to both B2B and B2C customers. Where consumers might focus more on an attractive website with a smooth browsing experience and fast checkout and delivery, your B2B clients will have other needs (such as personalized catalogs, BOM/kitting, and additional payment options).
Businesses that want to make the move to B2B2C need to have an e-commerce platform that offers features for both B2B and B2C needs alike.
Sana Commerce enables you to combine the power of both in your web store:
Use B2C E-Commerce Best Practices
Your web store should:
- Have an attractive web design
- Be easy to navigate product catalog
- Have strong search features
- Work perfectly on mobile devices (responsive)
- Offer strong SEO capabilities
And B2B Web Store Must-Haves
Your web store should:
- Reflect complex pricing rules
- Facilitate pre-payments
- Support multiple customer roles and authorization levels
- Offer real-time insight into inventory data
- Provide request for quote (RFQ) functionality
Your Integrated B2C E-Commerce Platform
Sana Commerce lets retailers like you use key data from your ERP system to deliver a true omnichannel experience. Discover how we can help you improve your online selling activities with our integrated B2C e-commerce solution.
B2C E-Commerce Examples
Aden & Anais achieved 20 times faster order fulfillment
Aden & Anais achieved 20 times faster order fulfillment and global market reach with an integrated B2B2C e-commerce software.