64%
increase in new customer accounts
Meet Sana Commerce
Here’s how Hummert International increased new business by 25%
Learn more
2x
conversion rate
123%
increase in mobile usage
The challenge
Outmoded, unfriendly e-commerce
Hummert was having issues with its first-generation web store. Yes, customers could easily find an item and make a purchase (if they knew what they were looking for). But it was a text-heavy site that was not interactive, and browsing products from among a 10,000+ item catalog on the Hummert web store posed a challenge. In turn, many customers resorted to calling or emailing Hummert in order to more efficiently make purchases.
Hummert knew they needed to overhaul the buyer journey. The key tool to make this overhaul a success? A strong analytics system that could identify key web store pain points.
“We knew that we were losing customers every day, or at least missing opportunities, because our information wasn’t readily accessible or available online. Knowing this, we began the road to searching for a new solution to e-commerce.”
Jason Hummert | Director of Marketing at Hummert International
The solution
Scalable commerce built on analytics
Hummert quickly realized they needed to adopt an e-commerce solution that would scale with their business. They found that an integrated e-commerce solution, like Sana Commerce, was the answer.
Working with Sana Commerce, Hummert launched a web store that allowed customers to search by pre-determined item groups, color, size, item number, etc., They made it easier for customers to browse and search, added live chat and real-time shipping calculations.
Hummert understood that with a better online experience and more satisfied customers, they would also naturally see better website performance, more sales, and more returning customers as a consequence. So, they focused closely on what their customers wanted — working to build a web store that would empower customers, and make the e-commerce experience more seamless than offline channels.
“It seems that in today’s era, a strong online presence is the fastest and most efficient way to gain new customers. That’s why it is so important that we found a partner like Sana Commerce to grow our business and reach new people.”
The results
A whole lot to envy
Hummert was able to identify success with their new web store nearly immediately post-launch. Within two weeks after their web store went live, they saw:
- Their conversion rate double
- A 24% jump in total users
- Mobile usage up 123%
The web store was particularly beneficial in helping Hummert reach new customers. In fact, in the first month following the web store launch:
- 64% more new customers opened accounts with Hummert
- New business sales rose 25%
“[With Sana] implementation was easy to understand and simple. The team was well-organized and goal oriented. It was nice to have Sana understand what we were doing and how we needed that to get done.”
