About Us

Our story

It all started in 2007, with a pizza and a plan.

One evening in Rotterdam, the Netherlands, five people came together over a pizza. They were already successfully helping B2C companies thrive with e-commerce. But they saw that no e-commerce platform on the market was truly meeting B2B companies’ needs. None were enabling B2B companies to deliver the same experience online, that had made them successful offline.

So, pizza slice in hand, they made the decision to address this imbalance and set out to create a B2B e-commerce platform unlike any other.

They started at the beginning: by looking at what systems B2B organizations were already relying on to run their business and successfully service their customers. At the heart, they found the ERP system. And they thought, what if? What if, instead of starting with the web store, we started with companies’ existing ERP system? What if we made ERP and e-commerce work as one?

And Sana Commerce was born.

About Sana Commerce

Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.

How? By making your SAP or Microsoft Dynamics ERP and e-commerce work as one. This eliminates system silos, as well as unnecessary complexities and compromises caused by mainstream e-commerce solutions. Instead, our approach unlocks 3 key benefits that enable you to build lasting relationships with your customers:

Total customer convenience: Empower your customers with personalized self-service and complete transparency.
Reliability without compromise: Eliminate errors and delays for an experience your customers can always rely on.
Constant evolution: Quickly and easily adapt your business to meet and exceed your customers’ evolving expectations.

Sana Commerce is a certified SAP and Microsoft Gold partner, backed by a strong global partner network and recognized by leading industry experts.

Join our team!

Sana Commerce is a fast-growing company, so we’re always on the lookout for people to join our team. In particular, we look for colleagues who embody our 5 company core values: