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Learn more about Sana Commerce, our company, our team and our story.
Sana Commerce is an e-commerce platform designed to help manufacturers, distributors and wholesalers succeed by fostering lasting relationships with customers who depend on them.
How? By making your SAP or Microsoft Dynamics ERP and e-commerce work as one. This eliminates the system silos, unnecessary complexities and compromises caused by mainstream e-commerce solutions. Instead, our approach unlocks 3 key benefits that enable you to build lasting relationships with your customers:
Sana Commerce is a certified SAP and Microsoft Gold partner, backed by a strong global partner network and recognized by leading industry experts.
Sana Commerce is a fast-growing company, so we’re always on the lookout for people to join our team. In particular, we look for colleagues who embody our 4 company core values:
Does that sound like you?
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Meet our team
An experienced customer focused service consultant with experience in handling all type of clients, issues, and adaptive to different businesses and environments.
While not at work, you can find her devouring through books, games, or different types of DIY crafting.
Channel Sales Manager
With over 9 years of ERP integrated E-commerce experience, I have grown to love diving into our customers world and providing solutions that make those organizations more efficient in engaging with their customers. Also, working with Microsoft ERP resellers has become a passion for me. This gives me an opportunity to bring real engagement ideas and plans for our partners to help their clients maximize their business.
Channel Development Manager
Olesya’s driving passion is helping B2X companies recognize their full potential through a strong online sales channel. She works strategically with Sana’s partner network to plan, train, and execute campaigns to reach client audiences about maximizing their existing ERP investment. She also works directly with clients to educate, build business cases, and scope requirements of their digital commerce projects. In business and in life, she believes in the value of open communication, positivity, accountability, and organization. Though born in Ukraine, she resides in the Hudson Valley region of New York. When not at work, she enjoys ballroom dancing, the company of her cats, and exploring the world with her husband.
Nicole joined Sana in March 2020. She will be working with partners to grow Sana’s footprint in enterprise business across the UK & Ireland.
Wouter van Weelderen
Chief Services Officer
Wouter has been dedicated to e-business since 1999 and joined Sana Commerce as CSO in 2017. With his experience as consultant, ops manager and director, Wouter’s mission is to drive global first-class services to customers.
Business Development Representative
Recent early graduate magna cum laude with a double major in research academia. Published and recognized for social development projects and linguistic research on educational inequality in China, equipped with seven years of experience as a classroom educator, and celebrated twice as an Honor Roll Recipient for contributions to diversity work and community building at Bryn Mawr College.
Post-grad, she diverted to starting afresh and pursuing new skills in a world blossoming with potential: the digital sphere. Today, she serves as the youngest member of the North American team at Sana Commerce.
Besides being a workaholic, she is a performer in all her spaces:
as a dancer, musician, speaker, emcee, educator, YouTuber, mentor, learner, and up-and-coming businesswoman.
VP of Marketing, North America
Stephanie joined Sana in 2016 bringing with her a background in B2B tech marketing in the Microsoft Dynamics and SAP channels, and a specific focus on e-commerce software. Starting off in field marketing for North America, Stephanie later dabbled in Product Marketing for Sana, and now in her current role, is responsible for the local marketing team in this region.
Outside of marketing, Stephanie is passionate about creative arts. She loves new experiences and has a strong compulsion to always remain active.
Manager, Partnerships – North America
Ryan Steigerwald manages the indirect/channel strategy for the North American operations at Sana Commerce, as Manager, Partnerships – North America. Ryan is a partner-focused sales leader and brings over 13 years of experience developing partnership programs, building sales teams, and scaling companies for rapid growth.
From a partnership perspective, Ryan’s focus is creating a standardized process that promotes healthy relationships that focus on customer success while promoting education, engagement, and business growth at the core.
While not working, Ryan enjoys time with his wife and son, trips to northern Michigan, or some leisure activities, including hockey, golf, and cycling.
Chief Product Officer
Arno started his e-commerce career over 15 years ago, leading (B2B) projects for customers like Heineken and AkzoNobel. He has contributed to Sana Commerce’s development since 2008 and manages all aspects of the product.
Customer Success Manager
I’ve developed several expertise within the digital and eCommerce field during the past 10 years. I have been working in France for most of my career and in the USA most recently. I’m currently Customer Success Manager at Sana Commerce, managing a portfolio of 40 accounts.
I’m charge of making our customers are reaching their eCommerce goals thanks to the Sana solution, driving adoption and increase retention.
In other thing about me, I’m an avid traveler and a big foodie.
Dean helps people and businesses to realizes the benefits that Ecommerce brings, provides information, content and understands the goals of a business from an eCommerce perspective.
I am passionate about creative problem solving and building lasting strategic partnerships. I help define your e-commerce objectives and achieve desired results with your Sana web store.
Todd Dietrich coordinates the efforts of customers, partners, and Sana Commerce team members to implement webshops as a Project Lead for Sana Commerce in North America. With over 16 years of experience helping organizations realize their initiatives, Todd is a seasoned technology implementation professional.
Todd is an active volunteer with several community organizations and is also enthusiastic about classic cars and vintage video games.
Kate works in the marketing team for the UK & Ireland, and is heavily involved in the global marketing projects. She has extensive experience in paid media strategy across many B2B and B2C brands, and ensures Sana is up to date with marketing innovations.
CEO & Managing Partner
Michiel has been helping distributors and manufacturers build web stores since 1999. Along the way, he has gained valuable insights into B2B e-commerce, which he has used to develop the Sana Commerce vision and product.
Chief Marketing Officer
Jeroen joined Sana Commerce in 2014. As CMO, he is responsible for all global marketing activities. His goal is to continue fueling the company’s explosive growth by building a team led by innovation and customer centricity.
I am a season sales professional with 10 years-experience who helps businesses find ways to automate, gain greater efficiency, and continue on their digital transformation journey. I lead the SAP B1 and Microsoft Dynamics GP practice as a Channel Sales Manager and seek to build partnerships within the GP and B1 channel, and share with my customers the benefits of a truly integrated approach to e-commerce.
Vice President of Implementation for Sana
Strategic IT practice leader focused on growth and organizational excellence.
Chief Operating Officer
Since 2013, Tim has been guiding the international expansion of Sana Commerce and scaling up its corporate services. He is currently COO as well as CEO and President of Sana Commerce in North America based in NYC.
Mike has 12 years of Solutions Sales experience in the Microsoft Dynamics Channel, having sold Microsoft Dynamics 365 for Finance & Operations, Dynamics AX, Dynamics 365 Business Central, Dynamics NAV, Dynamics GP (Great Plains), and Netsuite, as well as various ISVs. He is able to leverage his ERP and operations background to bring a very consultative approach to working with customers and prospects. Outside of work, Mike is a very competitive amateur golfer and enjoys outdoor adventure.
Finance Analyst at Sana Commerce
Andrea has two years plus experience in finance and economic research. Fluent English, Spanish and Portuguese professional proficiency.
I am enthusiastic about the Tech Industry, and Global Start-ups. Experienced in educating companies about new products and tools that help their businesses grow.
In my free time, I enjoy playing and watching soccer, live music, and spending time outdoors.
I am always happy to connect and chat.
Event Marketing Specialist
As a part of the Partner Channel Team, she focuses on supporting the North American Commercial Team in the planning and execution of internal and external events that help raise brand awareness and drive lead generation. In parallel, she also works closely with the Sales Team to support our diverse partner ecosystem through co-branded marketing activities and various campaigns.
Before her time at Sana, she began her career working as a Marketing Specialist for a mobile web and digital transformation company. For four years, she was a part of a team that supported clients, such as Behr, Chanel, Lego and Dressbarn, as they adopted a mobile web strategy for their brand.
As a self-proclaimed human connection enthusiast, her passion for bringing people together shines through her personal interests as well; a dedicated concert goer, special event finder and vacation planner all aid her excitement for her work.
Business Development and Channel Sales SAP B1
Working as Business Development for MS Dynamics and SAP ERP’s and Channel Sales for the SAP B1 market. Sonia helps companies realise their full potential with an integrated Ecommerce Solution, understanding prospect requirements to increase sales, improve customer experience and enable digital transformation.
Driving results for 10+ years for teams across various industries including e-commerce, distribution & logistics, government and contact center. Current focus on helping customers achieve their e-commerce potential, acting as an international liaison for project teams across 5 countries having delivered nearly 50 ERP-integrated solutions over a 3 year tenure with Sana Commerce. Core competencies include new business implementation, solution architecture and making the occasional dream come true.
Jonny works with businesses using Microsoft ERP products, consulting on a variety of E-Commerce processes. Whether you want to increase your efficiencies or boost your sales revenue he can help tailor a solution to match your needs.
Product Implementation Consultant
Through his customer-centric approach to the project process, Tyler offers both technical and functional guidance and support aimed at helping clients overcome implementation challenges while getting the most out of Sana as an e-commerce platform.
Tyler is dedicated to finding creative workarounds to problems and trying new solutions, while educating others to prepare them for successfully managing their online presence in the long term.
Bachelor of Science, Computer Science (University of Miami).
Mechanical Engineer, Lean Six Sigma yellow belt with manufacturing, logistics, customer service, data analytics, and project management background. Currently working in the e-commerce industry, being the main support contact for customers, as well as the bridge between ERP partners, IT, development teams, 3rd party companies, and others.
My true passion is learning and my ultimate purpose, make valuable contributions to my environment by using this knowledge.
Luke is a Senior Marketing Manager for Sana Commerce. A passionate advocate of digital innovation and data driven marketing, he has over 15 years of experience in B2B Marketing and managing multiple brands.
Business professional with experience in the tech industry and startup environment across several countries (Italy, Netherlands and North America). Expert in educating companies about digital transformation through e-commerce adoption, integration and implementation.
Passionate member of the North American sales team at Sana Commerce looking to help companies transform, improve and optimize their business processes through integrated e-commerce.
My passion for sports and statistics drives me to constantly be on top of my game with a strong focus on data-driven results.
If I’m not in New York, you can find me hiking/skiing & gazing at the Dolomites or walking through the streets of Ortigia in Siracusa, Sicily 🙂
Lead eCommerce Consultant (Business Analyst) at Sana Commerce
IT professional with over 10 years of experience in project implementations. Primarily focused on the following areas; Software Development Life Cycle, Agile & Waterfall methodologies, business requirements gathering & analysis, functional design, testing and ERP/system integrations. Bachelor of Science (M.S.) and Master of Science (M.S.) in Management Information Systems from Rensselaer Polytechnic Institute.
Electronic engineer with post-graduation studies in Project Management and marketing Management, currently performing as service consultant, working with customers and ERP partner is order to support live web store activities.
Chief Sales Officer
Ruben has held several commercial positions at Sana Commerce since 2013, and became CSO in 2018. His mission is to provide a pleasant and effortless buying experience by building a world-class tech-sales organization.
Partner Alliance Manager
Alex is our Partner Alliance Manager for the UK & Ireland. His role is to work with our partner channel to ensure they receive all of the training, sales enablement and marketing support they require to be successful going to market with their Sana E-Commerce solution.
Navjot is a Project Manager at Sana Commerce and works with clients as a trusted advisor to help them build their e-commerce solution. He is an expert in managing complex cross-functional projects, coordinating resources, mitigating risks and leading stakeholders through ambiguity. Navjot enjoys leading/coaching and has a passion to constantly learn.
Navjot previously worked as a Senior Project Manager at Mind Gym and as a Consultant/Project Manager at Navigant Consulting. He graduated with a BBA in Finance from Baruch College (cum laude honors) and attained his PMP in 2017.
Senior Business Development
I’ve been a competitive athlete the majority of my life and you know that cheesy line “teamwork makes the dream work?” Well, turns out, that’s also true in sales.
Throughout my professional career I’ve been a true utility player, from being sales person #1 at a growing startup to sales person #1000 at a fortune 100, and I have taken on responsibilities of sales, marketing, account management and operations.
At Sana, I help both B2B and B2C companies streamline their e-commerce needs by providing them with a fully integrated solution. In my role, I get the chance to help companies reach their full potential and use my unique experience to assist my team wherever called upon!
Steven is the primary point of contact for all UK&I customers on their e-commerce journey. Once a Sana store goes live the Customer Success Managers work alongside our customer’s e-commerce teams, supporting and evolving their online strategy, actively contributing to their e-commerce success.
Hi, my name is Steven Brown. I like Soccer, Football, Running, and a love for sports cars. My focus on hard work throughout my athletic career now gives me the focus and drive to help companies grow. Since joining Sana and working with a great team, I have dedicated my time to helping companies become more efficient through integrated e-commerce.
Rajiv works in the enterprise sales team for UK & Ireland, ensuring prospective customers have a smooth process on inquiries relating to Sana. An enthusiast of all things digital, Rajiv works with companies and partners to identify when an integrated B2B solution is right for them and how they can benefit.
Implementation Team Lead and Support Team Lead
Leads the product specialist team which is tasked with installing and supporting the implementation of new websites and projects. Also leads the support team in charge of supporting and maintaining websites and relationships with customers post go-live.
8 years experience in the ecommerce industry with technical and business background.
Business Solutions Analyst (E-Commerce Consultant)
Arkadiy is an experienced software consultant with great interpersonal skills, and a high knowledge of the latest developments in the eCommerce and ERP industries. Skilled in Enterprise Resource Planning (ERP), Functional Solution Design, Requirements Gathering, eCommerce, and Project Management. He is a strong Information Technology professional with a Bachelor’s Degree focused in Management Information Systems from Iona College.
I have been working in the Microsoft Business Solutions Channel since 2013 and selling eCommerce and ERP software to the channel since 2013. I incubate strategic partnerships and sell enterprise eCommerce Software to enterprise size companies across North America.
My current role includes business growth across the North America region/industry by developing senior-level relationships. I analyze data trends and client performance, to develop solid strategic plans to establish strong relationships with key stakeholders across the country in organizations and industry leadership events.
Industries: Manufacturing, Wholesale Distribution, Retail, Information Technology, Transportation and Warehousing, and Finance Services.
CEO and President (North America)
Tim started his career at Sana in 2013. By 2015, he was named COO and in 2016 he was appointed to the Board of Management of Sana’s parent company. Now based in NYC, Tim has taken on the role of CEO and President for Sana in North America.
Director of Business Development
My passion to help people and companies improve is fueled by a level of drive maintained in and out of the workplace. Whether it be weekend sailing competitions or alpine skiing trips, the opportunity to help others pursue their passions remains an affinity of mine. At Sana, our goal is to optimize the order process through integrated e-commerce. I approach this mission with a collective mindset, taking every opportunity to coach and train my colleagues in an effort to maximize their output and, most importantly, their potential.
Sana Commerce partners with Databalance Services to offer excellent service for SAP Business One joint customers
B2B E-Commerce Awards going international in 2020
B2B E-Commerce Awards 2020
B2B E-Commerce Event Summit EMEA
It all started in 2007, with a pizza and a plan.
One evening in Rotterdam, the Netherlands, five people came together over a pizza. They were already successfully helping B2C companies thrive with e-commerce. But they saw that no e-commerce platform on the market was truly meeting B2B companies’ needs. None were enabling B2B companies to deliver the same experience online, that had made them successful offline.
So, pizza slice in hand, they made the decision to address this imbalance and set out to create a B2B e-commerce platform unlike any other.
They started at the beginning: by looking at what systems B2B organizations were already relying on to run their business and successfully service their customers. At the heart, they found the ERP system. And they thought, what if? What if, instead of starting with the web store, we started with companies’ existing ERP system? What if we made ERP and e-commerce work as one?
And Sana Commerce was born.
It all started with a pizza and a plan
Five people came together over a pizza and set out to create a B2B e-commerce platform unlike any other.
Sana Commerce for Microsoft Dynamics
We launch our first product, Sana Commerce for Microsoft Dynamics NAV, and become a Microsoft Gold Partner.
Additional Microsoft Dynamics integrations
We release Sana Commerce for our second ERP, Microsoft Dynamics AX, followed later by Dynamics GP, 365 Business Central and 365 for Finance and Operations.
We open offices in the U.S., Ukraine, the U.K., Germany and Sri Lanka.
Sana Commerce for SAP
We launch Sana Commerce for SAP ECC, followed later by SAP Business One (SQL and HANA), S/4HANA and Business One Cloud.
SAP partnership and awards
We become an SAP partner and are awarded the SAP ICC EMEA Partner of the Year award.
We are named Microsoft Dynamics ISV Partner of the Year for Western Europe and join Microsoft’s Inner Circle.
Sana Commerce cited in Forrester Wave™
We’re named in The Forrester Wave™: B2B Commerce Suites for Midsize Organizations, Q3 2017. And again, the following year, in The Forrester Wave™: B2B Commerce Suites Q3 2018 report.
Further global expansion
We open offices in Latin America, Australia and the Middle East.
We launch Sana SaaS and the Sana App Store.
We’re named a Strong Performer in The Forrester Wave™: B2B Commerce Suites, Q2 2020 report.