Blog 4 minutes

From feedback to impact: Real customer input, real value

Sana Editorial Team
August 29, 2025
KWI Guide_Key customer experience strategies_1-min

Feedback isn’t something we file away, it’s a driving force behind everything we build, improve, and support. This new blog series is our way of closing the loop: sharing what we’ve heard, what we’re working on, and how input is shaping both the product and the overall experience. 

In this first edition, we’re spotlighting some themes and use cases we heard most from our customer community: 

Faster time to value during onboarding

Improved customer support satisfaction

A clear view of stock across multiple location

Smarter ordering with real-time Stock Alerts

Delivering faster value and support you can count on

 

Improving time to value

One of our major missions is to help customers see value faster. That’s why, we have made major changes to shorten the path from kick-off to real impact, reducing average TTV by over 30%.

Here’s how we made it happen:

  • Streamlined project intake: Our intake team now introduces Professional Services earlier in the process, removing blockers and ensuring you’re fully ready before kick-off.
  • Proactive escalation: We identify blockers as soon as they surface and escalate immediately to resolve them without delays.
  • Proactive planning: All meetings are scheduled in advance, creating a more predictable and efficient onboarding flow.
  • Continuous monitoring: We hold weekly management reviews of the entire Time to Value portfolio, taking fast action to remove friction and keep delivery on track.

Making support smoother, faster, and more effective

We know that great support isn’t just about answering questions, it’s about helping you move forward without delay. So in 2025, we’ve made real, focused changes to deliver a better support experience across the board.

Here’s what we’ve done so far:

  • Built a stronger frontline: Our support consultants are better trained and more empowered to solve issues directly, no more unnecessary handoffs or waiting for answers.
  • Improved follow-up on feedback: Whenever we get a neutral or less-than-positive response, we reach out, learn what went wrong, and act on it. Every bit of feedback helps us improve.
  • Reduced escalation delays: Behind the scenes, we’ve made it easier for teams to collaborate and move faster, so issues don’t get stuck waiting on another team to step in.

Solving complex B2B use cases

 

Multilocation support: Simplifying sales across regions

Many customers shared how challenging it is to manage multiple warehouses within one storefront, especially when buyers need to understand stock availability by location. In B2B, simply knowing that a product is “in stock” isn’t enough.

“Being able to view stock by location instead of just a consolidated total is critical for our operations.”

What we’ve delivered: 


To address this, we released Multi-location Stock Visibility, the first step in improving how ERP-driven inventory data is shown in the webstore. Buyers can now see which location an item will ship from or choose to pick it up locally, saving both time and delivery costs. If you’d like to dive deeper into this feature, you can read the full update here. 

Multi-location stock graphic

How we’re improving:

Developing multilocation functionality to display inventory and pricing by warehouse or region, all within one seamless storefront.

Simplifying management of complex sales structures so you can serve customers more efficiently.

Prioritizing this feature to reduce operational friction and boost buyer confidence.

Never miss a restock: Keeping buyers informed when it matters most

B2B buyers don’t always have time to browse product pages or chase availability updates. Especially when ordering complex or critical components, they want clear, timely visibility into stock. Ideally, without leaving the order flow.

We want our customers to quickly check stock levels right from the basket, without needing to click into each product page. 

What we’ve delivered:

To make this easier, we released Stock Alerts, a feature that allows buyers to sign up for automated email notifications when a product is back in stock. It’s designed to reduce manual follow-ups, improve order timing, and help buyers stay ahead of supply chain disruptions. 

Want to learn more about Stock Alerts? Read the full breakdown here. 

How we’re improving:

Prioritizing basket-level stock visibility, so buyers can check stock as they add items to their quick order or basket, without needing to visit each product page.

Enhancing real-time stock accuracy across the buying journey.

Continuing to reduce dependency on customer service for basic availability questions.

Looking ahead

We’re just getting started. Your feedback fuels our progress, and we’re committed to making every update count. Keep sharing your experiences and ideas, together, we’ll keep building a better platform that truly supports your success. Stay tuned for the next update! 

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