Construction and building materials e-commerce solution

Looking to sell building and construction materials online? Discover how you can benefit from ERP e-commerce with our Sana Commerce solution.

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Construction e-commerce: Challenges and opportunities

At Sana Commerce, we provide our e-commerce platform to construction companies across the industry. So, whether you sell flooring and paint, or screws and metal components, from made-to-measure products to huge numbers of SKUs, we understand your challenges and needs when it comes to selling construction materials online:

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Challenges in building and construction materials e-commerce

  • Extensive product catalogs and/or made-to-measure components
  • Conservative industry with set buying habits
  • Lasting customer relationships built on personal contact
  • Outdated technology and lack of relevant functionalities
  • Critical need for speed, transparency, and accuracy, so customers have the right tools at the right time and in the right job site

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Opportunities and trends for construction e-commerce

  • New generations of customers require new levels of (online) buying convenience
  • Omnichannel possibilities merge online with office ordering and pick up
  • Automate the ordering process to reduce sales teams’ workload and manual errors
  • Go to market faster with D2C
  • Reach new customers: 52% of B2B buyers in the building materials industry conduct web searches to look for new products and suppliers

What does the future hold for the construction industry? From new competitors to regional trends and digital transformation — find out how your building or construction materials firm can remain relevant, navigate disruptions, and even thrive.

Get your free copy of the construction trends report

Sana Commerce: Prioritize relationships, not just transactions

E-commerce platform for the construction industry

Looking to offer your customers the ability to place orders 24/7, based on accurate and up-to-date ERP information? While decreasing your teams’ workload through reduced manual data entry and system synchronizations? At Sana Commerce, we enable you to do both by making your SAP or Microsoft Dynamics ERP and e-commerce work as one.

Our e-commerce software uses all the product data and industry-specific business logic you have stored in your ERP in real-time. Combined with our extensive experience in building materials e-commerce and a large portfolio of construction customers, our ERP e-commerce approach unlocks 3 key benefits that enable you to foster lasting relationships with customers who depend on you:

Total customer convenience

Around the clock and on the job site, empower your customers to order anytime, anywhere with personalized self-service and complete transparency in the e-commerce website:

  • Hyper-personalized web store: Customer-specific pricing, order history, assortments, shipping addresses and more personalization are all available out of the box.
  • Complete information: Customers can access real-time information on inventory levels, their online and offline orders, and more ERP information.
  • Product groupings: Group relevant materials together so customers can quickly find the exact product variant they need.
  • Personal touch: Customer segmentation helps you maintain a personal experience by sending web store users tailored messages and discounts, before, during and after purchase, based on your ERP data.
  • Reordering functionalities: With just one click, customers can send any previous (offline or online) order or order template straight into their shopping basket.

Reliability without compromise

Deliver a reliable online experience and eliminate errors and delays, so your customers have the right materials, at the right time and in the right construction site:

  • Real-time inventory information: Thanks to ERP and e-commerce working as one, your web store only lets you sell what’s available in the ERP, with inventory levels updated in real real-time.
  • Display inventory for multiple locations: For even more precision, you can choose to split and show inventory information by warehouse or pick-up location.
  • No delayed or (too) early delivery: No missing, incorrect, or delayed orders due to real-time ERP integration, which ensures you deliver the right materials at the promised time.
  • Omnichannel experience: Provide the same information across sales channels, allowing customers to order online and pick up in in-store on their way to the job site.
  • Accurate custom orders: Even when your customer places an order for a made-to-measure component, the e-commerce site displays the correct delivery time and pricing based on the ERP logic.

Constant evolution

Quickly and easily adapt your business to meet and exceed your customers’ evolving expectations and the latest construction industry trends:

  • Fast go-to-market: New building materials added into your ERP can be immediately displayed in your e-commerce catalog.
  • Easily add new web stores: Whether you want to expand to a new market, embrace a new business model (e.g. D2C) or even invite franchises onto the platform, you can choose what ERP information is visible in each web store.
  • Integration with other system logic: In addition to your ERP, integrate your e-commerce with your PIM, BIM and other industry-specific systems to provide customers with even more information.

… And more!

See our platform in action

As our growing business continues to evolve, we constantly strive to provide an enhanced and leading customer experience through our online channel. With Sana Commerce as part of our foundation, we have a team behind us that is continuously ready to implement new ideas, no matter how big or small the objective may be. From ERP and API integrations to the redesign of promotional and checkout processes, Sana Commerce repeatedly brings forth the intelligence to execute with the most efficient and effective strategies. The results derived from Sana Commerce’s product speaks volumes and reassures we’ve aligned ourselves with success.
Samantha D’Alleva | Marketing Content Specialist at IHL Canada
Now 80% of our customers order online instead of calling us, and, according to the feedback we’ve received, we are now among the top websites in the flooring industry.
Stephan Pace | National Operations Manager at Signature Floors
+145
weekly online orders
80%
order online
Fewer
order errors
Thanks to our PIM system and [the Sana Commerce] e-commerce platform, we can manage all our product information in a structured manner, without having to deploy more personnel.
General Manager at Locinox
Our customers are highly satisfied with the new web store. According to them, the new web store is user-friendly and provides comprehensive product information. And, most importantly, the web store displays product availability in real-time.
David De Waegeneer | Sales & Marketing Director at Copagro
50%
less questions by phone
€40,000
daily online revenue
Fewer
order errors
E-commerce is speeding up our internationalization. [And] thanks to automation we’ve been able to optimize the way we use our expertise and therefore increase the level of service we offer our clients.
Roy Ebbekink | Online & Technology Marketer at Coulisse
60%
of orders are driven online
24/7
international availability
100%
customer focus

E-commerce for the construction materials and building industry

Learn more about Sana Commerce’s e-commerce platform and how we can help you increase speed and convenience for your customers, while maintaining a reliable and personal service — helping you foster your already long-lasting customer relationships.
Request a personalized demo

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Want to know more about how Sana Commerce can help your construction business succeed?

Contact our e-commerce experts for a free consultancy call.

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