E‑commerce for distributors made simple with Sana Commerce

Deliver quality services and a better customer experience with a reliable platform that features expertly managed pricing and inventory data.

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Why should distributors sell online with Sana Commerce?

To meet the demand of end-users, distributors are shifting their approach to sales and customer experience (UX) by embracing digitization and finding new ways to streamline fulfillment processes across the supply chain. Speed up sales, while increasing convenience and reliability for your customers. In the distribution industry, getting your data right on your e-commerce website is key to be successful. So, if you already store all your business logic and data in your ERP, it makes sense to start here.

With Sana Commerce, you can depend on a platform that leverages real-time Dynamics and SAP ERP data and insights to power a convenient, reliable and scalable online sales channel.

Make buying easy for your customers

Empower your customers with personalized self-service in an easy-to-use web store — even outside of office hours — with features such as:

  • Hyper-personalized web store: Customer-specific pricing, invoices, shipment status, online and offline order history and more personalization are all available, out-of-the-box.
  • Up-to-date information: Your customers can access real-time information on inventory levels, their online and offline orders, as well as more ERP information. Your customers can also see when sold-out items will be back in stock. This builds trust with your audience because they know they can rely on your information.
  • Order templates: Customers can create order templates to easily add recurring orders straight into their shopping baskets.
Sana Commerce Demo

Estimate how you can improve your sales, operations and bottom line with Sana Commerce.

Reduce order errors

Give your customers a reliable online experience and eliminate errors and delays, so they have the right supplies when they need it.

Error alerts
Elimination of errors and no more delayed or (too) early deliveries

Get rid of siloed data, order errors, or missing orders, and delayed, or (too) early orders, thanks to your ERP and e-commerce working as one.

Real-time inventory information
Real-time inventory information

Thanks to your ERP and e-commerce working as one, your web store only lets you sell what’s available in the ERP, with inventory levels updated in real-time.

Price changes
Accurate pricing

From customer-specific prices to seasonal fluctuations, the complex pricing structures built in your ERP are translated into the online sales environment.

Keep the competitive edge

Quickly and easily adapt your business to meet and exceed your customers’ evolving expectations and:

  • Fast go-to-market: Easily add product lines to react to new trends and seasonal demands, or to expand your product offering.
  • Ever-evolving, out-of-box features: An e-commerce solution that is constantly changing alongside your customers’ needs and industry trends.

… And more!

See our platform in action

See how businesses like yours are benefiting

Hummert International

“We chose Sana because there wasn’t any need for additional work. With Sana being a certified SAP Business One partner, [ERP data was] integrated automatically and in real-time, thus maximizing our efficiency.”

Jason Hummert | Director of Marketing at Hummert International


more new business


boost in e-commerce conversion rate 


growth in mobile traffic
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Hummert International

Engineered for B2B

See how Sana Commerce can help organizations address unique challenges across any industry.


Automate your ordering processes with integrated e-commerce, and further enhance the experience with EDI.


The chemical industry is one of the most diverse manufacturing industries. Learn how our e-commerce solution and industry specialists can help.


Offer one easy-to-navigate online sales channel to provide accurate product specifications for thousands of products.


Sell electronics equipment with an ERP-integrated web store that displays accurate product specifications and real-time pricing.

Machinery supplies

Increase revenue, reduce your manual workload and have accurate, up-to-date ERP information online 24/7 to accommodate your customers' needs.

Medical supplies

Stay compliant and efficiently manage your urgent orders with always, accurate, real-time stock information.

Request your product demo

See for yourself why Sana Commerce Cloud is the platform of choice for B2B product sellers worldwide.