Automotive and auto parts e-commerce solution

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Automotive e-commerce: Challenges and opportunities

At Sana Commerce, we understand the challenges and priorities of manufacturers, distributors and wholesalers working in the automotive industry — whether you’re selling tires, oil, truck parts or other spare and aftermarket automotive parts.

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Needs and challenges in automotive commerce

  • Huge catalog of spare parts with multiple names for the same part
  • Integrating your PIM, ERP and/or auto parts catalog with your e-commerce platform
  • Fierce domestic and international competition
  • Fostering customer relationships built on first-rate service — whether you’re servicing dealers, internal organizations, or the end-customer
  • The importance of exact product specifications
  • Delivering the right auto parts at the right time
  • Complex, customer-specific information, from custom parts to pricing

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Opportunities for automotive e-commerce

  • Make your entire auto parts catalog visible
  • Empower your customers with a personalized self-service solution
  • Give customers easy access to documentations, videos, drawings etc.
  • Shorten the ordering process, including the lengthy spare-part process
  • Reduce order errors in the buying process
  • Go direct to the end-customer (D2C)
  • Upsell by promoting your own brand and spare part renewals

On average, 66% of B2B buyers in the automotive parts industry want to access inventory availability, and products and parts information online, compared to just 26% preferring offline. And 54% experience online order errors at least every two weeks.

Get more stats in the B2B buying process report

Sana Commerce: Prioritize relationships, not just transactions

E-commerce platform for the automotive and auto parts use case

At Sana Commerce, we have the automotive and auto parts industry expertise to deliver a web store that meets your customers’ and your business’s needs. Our e-commerce solution is built directly into your SAP or Microsoft Dynamics ERP, to leverage its vast amount of data and functionalities, without replication or manual synchronizations. We offer extensive out-of-the box specialist e-commerce features, as well as automotive industry-specific customizations and catalog integrations.

This means that we can get you on the road quickly, with an automotive e-commerce solution that fits your requirements and prioritizes your customer relationships, through the following 3 key benefits:

Total customer convenience

Empower your customers with personalized self-service and complete transparency with these automotive e-commerce features:

  • Hyper-personalized web store: Customer-specific pricing, documentation, online and offline order history, spare parts assortments, shipping addresses and more personalization are all available out of the box.
  • Exploded views: Let customers zoom in and out, rotate and take things apart to find the exact auto part they’re looking for.
  • Filters: From make/model/year, to registration plate and usage specification filters, make it easy to find the correct part.
  • Product groupings: Group relevant products together so customers can find everything they need in one place.
  • Self-service documentation portal: Give customers direct access to automotive documentations, instruction videos and drawings in the e-commerce platform.

Reliability without compromise

Deliver a reliable online experience and eliminate errors to get (end-)customers back on the road quickly and prevent loss of revenue:

  • Real-time inventory information: Thanks to ERP and e-commerce working as one, your web store only lets you sell what’s available in the ERP, with inventory levels updated in real time.
  • Display inventory for multiple warehouses: For even more precision and relevancy, you can choose to split and show inventory information by warehouse location.
  • Elimination of errors: No silos in data, errors in orders or missing orders thanks to ERP and e-commerce working as one.
  • No delayed or (too) early delivery: Real-time ERP integration ensures you deliver the right parts at the promised time.
  • Integration with other system logic: Integrating your e-commerce with your PIM, ERP, and vehicle database and catalog systems, such as TecDoc, Autoinfo and xChecker, ensures customers see all necessary information and place the correct order all in one place.

Constant evolution

Quickly and easily adapt your business to meet and exceed your customers’ evolving expectations and the latest automotive industry trends:

  • Fast go-to-market: New products and auto parts added into your ERP can be immediately displayed in your e-commerce catalog.
  • Easily add multiple web stores: Bring new web stores live quickly to cater to new markets, or even standalone e-commerce sites for your biggest automotive client(s) — all managed from the same admin panel.
  • No disruptions: ERP, PIM and automotive catalog system upgrades do not result in disruptions and delays.

… And more!

See our platform in action

Many of our customers have fixed discounts, and now we can display those kinds of personalization in the web store. After an order has been placed, the system automatically sends a confirmation. Not only that, but regular customers can access a lot of extra information via the web portal, such as order history and invoices, without having to call or email our internal sales department.
Michiel Krautli | Managing Director at Krautli

E-commerce solution for automotive and auto parts manufacturers, distributors and wholesalers

Learn more about Sana Commerce’s e-commerce software and how we can help you outdo the competition by delivering an optimal customer experience, based on reliability, convenience and constant evolution, and designed for your industry.

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Krautli integrated its ERP, TecDoc and web store to improve sales, speed and service.

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