Use Case

Manage your B2B complexity online

Streamline complex B2B sales processes by merging online transactions with offline logistics and operations.

Learn how Compare plans


Maximize your B2B success

Bringing your complex B2B logic online can be challenging. Sana Commerce Cloud streamlines your daily operations and customer experience with a broad set of functionalities.

  • Eliminate manual errors by fully integrating your web store with your SAP or Microsoft ERP and third-party platforms, ranging from marketing to logistics tools.
  • Reduce operational costs by automating recurring tasks to support self-service buying.
  • Retain customers by simplifying the order process through transparency, accuracy and flexibility.


Bring your offline B2B complexity online

Complex sales processes

For B2B product sellers, bringing sales and operational workflows online can be challenging, as complex business logic needs to be built with customer self-service in mind.

Accurate Inventory

The accuracy and transparency of stock levels on a web shop can make the difference between a placed order and an abandoned basket. Buyers need to feel secure that the requested quantity of items is available.

Payment options

B2B buyers increasingly expect flexible payment options such as paying by credit card.

Shipping flexibility

Shipping is a critical stage of the buyer’s journey, with its own set of challenges. Once the order is placed, customers expect clarity and flexibility on delivery options.

Solving B2B complexity

Product customization and configuration

Enhance your buyer’s experience by facilitating complex orders and providing customer self-service anytime, anywhere.

  • Products categorized by variants and groups
  • Visual product configurator integration
  • Display of product components with a Bill of Materials
  • Bulk and high-volume orders
  • Repeat orders and subscriptions

Real-time inventory with ERP integration

With Sana Commerce Cloud, you can be as transparent and flexible as you wish with diverse options on stock level displays.

  • Real-time inventory presentation
  • Display options: hide stock, indicators, exact stock amount, or custom
  • Estimated next availability date for out-of-stock products

Microsoft Dynamics ERP Integration

SAP ERP integration

Explore Sana Commerce Cloud

Find out how Sana Commerce Cloud can address your complex B2B commerce needs.

See features

ROI calculator

Estimate how you can improve your sales, operations and bottom line with Sana Commerce.

Calculate now

Payment options for every B2B buyer

Deliver the same offline payment terms to your customers online while innovating with new types of payment options.

  • Payment on account
  • Payment by debit or credit card
  • Partial prepayment
  • Payment in installments
  • Credit limit logic
  • Partial or full refund

Detailed and transparent shipping options

Streamline the delivery stage of an order and reassure your buyer by offering them the delivery options they prefer, with all additional costs indicated upfront.

  • Choice of shipping carrier and method
  • Estimated shipping costs
  • Expected and requested delivery date based on availability
  • Buy online, collect in store
Learn more

See what our customers have to say

“Integration with Business Central straight out of the box, combined with effortless content management on the editor side, made Sana Commerce a clear winner. It’s future-proof, cost-effective, and just works. A perfect fit for our complex B2B needs.”

Dionne Banks, Marketing Director at Claygate Read more
glaygate distribution thumbnail

“In the past, we offered a spare part ordering tool based on material numbers. Now, with Sana, we offer more information; images, a navigation system, and the full order history.”

Ramböck Florentine, E-Commerce Manager at PALFINGER Read more
Customers-overview image Palfinger

“In our previous e-commerce store, we had difficulties in displaying accurate price breakdown. This information is key to our customers. Univergomma and Sana Commerce were able to develop a solution that can provide our customers with accurate final pricing while considering the complex and multiple factors that are taken into account in order to determine the final price.”

Tiziano Nieri, Web Marketer at Univergomma SpA Read more
Univergomma Case Study for Sana Commerce - Customer-overview img-logo 1152x720-white logo

Customer web stores have seen a...

increase in average order value

increase in monthly sales

boost in conversion rate

Manage your B2B complexity online

Reduce operational costs and eliminate manual errors with Sana Commerce Cloud.