Order Processing Summit 2025

From June 22–24, industry leaders from mechanical and plant engineering, operations, order management, IT, supply chain, and customer experience gathered in Berlin for the Order Processing Summit, a premier platform for exploring how to streamline fulfillment, reduce lead times, and meet increasingly complex customer requirements.

The agenda covered practical innovations in order management, from automation and AI to agile development methods, build-to-order strategies, and integrating real-time data into processes. The emphasis was on how manufacturers and engineering-driven businesses can connect systems, reduce manual interventions, and make order processing more agile, without compromising quality or delivery commitments.

Here are some of the standout ideas shaping the future of B2B order processing at the Order Processing Summit:

Agile order processing

Making order handling flexible, fast, and ready for anything. Agile isn’t just for software, it can transform how you move products from order to delivery.

Personalization Across the Journey

Dynamic pricing, account-specific catalogs, and behavior-based content are becoming non-negotiables across every stage of the customer lifecycle.

Automation at scale

Cutting manual steps without losing control. Even complex, configurable orders can be processed smarter and faster.

Build-to-order at speed

Delivering highly customized products on time isn’t magic, it’s about the right digital tools and smart processes.

Real-time data integration

See it, act on it, ship it. Live insights make the whole order lifecycle faster, more transparent, and more responsive.

AI-driven order accuracy

Let AI catch errors before they happen. Smarter checks, smoother contracts, happier customers.

Our Session:

B2B Commerce as a Growth Driver

While the summit covered a wide spectrum of operational challenges, our role at Sana Commerce was to spotlight where B2B digital commerce fits into the bigger operational puzzle, particularly in enabling manufacturers and distributors to connect buyers digitally, streamline processes, and accelerate revenue.

We kicked off the event with an interactive icebreaker session:
“B2B Commerce as a Growth Driver: Connecting Buyers Digitally, Streamlining Processes, Accelerating Revenue.”

Our session connected the dots between ERP-integrated commerce and the broader order processing themes discussed at the summit:

How integrated customer portals can extend self-service capabilities to buyers, reducing order errors and freeing up internal resources.

How automation in commerce platforms supports leaner, more agile order-to-cash processes.

How accurate, real-time product, pricing, and availability data shortens lead times and improves customer satisfaction.

For many attendees, this was a reminder that while operational excellence often starts in production and logistics, the digital buying experience is now a critical lever for efficiency across the entire order lifecycle.

Final thoughts

At the Order Processing Summit, the conversations made it clear: to truly accelerate fulfillment and improve responsiveness, businesses need to connect front-end and back-end processes seamlessly. For us at Sana Commerce, it was an opportunity to demonstrate how B2B e-commerce, when integrated with ERP and operational systems,