Start your story with the
Sana Book Club
Start your story with the
Sana Book Club
Welcome to our reading group for B2B visionaries. Once per quarter, we offer one carefully selected book by trusted business professionals and commerce experts — free for you to enjoy. Join our community and spark fresh ideas for the next chapter of your business journey.
How the Sana Book Club works
How the Sana Book Club works
Each quarter, we carefully select an inspiring business title and send it to the address of your choice – complete with a surprise gift to elevate your reading experience.
Once you’ve registered, you’re part of the Sana Book Club.
Before each new edition, we’ll give you a gentle nudge — no strings attached. You can pause anytime. Just sit back and enjoy your next delivery.
As a member, you’ll be invited to join exclusive events – like live Q&As with the author. Plus, enjoy thoughtful extras like wine tastings or creative activities that bring the book to life.
About the book
We’re living through the Fourth Industrial Revolution, driven by digital disruption that puts many companies at risk. Around 40% of the S&P 500 is expected to turn over in the next decade. While digital transformation is a board-level priority, 70% of efforts still fail.
Tony Saldanha, who successfully led transformation efforts at Procter & Gamble, argues that the main reason isn’t technology, but a lack of discipline in setting and executing clear goals. While at Procter & Gamble, Tony Saldanha ran IT and Global Business Services (GBS) in every region of the world, helping create a multi-billion dollar best-in-class operation. Drawing from aviation and other industries, he outlines a structured model for ongoing transformation — blending real-world cases and research into a practical guide for lasting digital change.
About the author
Tony Saldanha is a globally recognized expert in business transformation and IT. With 27 years of executive experience across the U.S., Europe, and Asia, he has led outsourcing, innovation, and major organizational change. Today, he is President of Transformant, advising Fortune 500 companies on digital transformation. In 2013, he was named one of Computerworld’s Premier 100 IT Professionals.
Why Arno recommends this book
What I appreciated most is that Saldanha doesn’t rely on buzzwords or hype. Instead, he offers a clear, practical framework for understanding why transformation often fails – and how to avoid those pitfalls. His focus on execution discipline and long-term thinking is both refreshing and actionable. A highly valuable read for anyone serious about driving meaningful digital change.
Arno Ham | B2B eCommerce Evangelist
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