Buyer Widgets: How Sana Commerce Cloud Builds Financial Transparency and Trust
For B2B buyers, few things are as frustrating as flying blind.
They want to place an order, but they aren't sure of their available credit. They need to reconcile their books, but they have to call your support team to get a copy of an open invoice. They're waiting on a refund with no idea if it has been processed. They have a negotiated agreement in place, but no clear view of how much of it they've actually used. And when it's time to reorder, they're stuck clicking through order history just to find the same products they buy every week.
It's time to hand over the keys.
We are excited to introduce Buyer Widgets — a growing set of tools designed to give your buyers the control they need to self-service confidently.
The problem:
The control gap
Currently, many B2B web stores offer limited dashboards. Buyers might see their order history, but they lack a clear, real-time view of their financial standing, their contract commitments, or their purchasing patterns.
This control gap creates friction:
Dependency
Buyers are stuck waiting on your customer service team for routine financial questions.
Uncertainty
A lack of clarity on credit limits, refunds, or agreement status can cause buyers to hesitate or delay orders.
Stagnation
When interactions are difficult and dependent on others, it is harder to build the trust necessary for long-term growth.
Your buyers' new
financial control center
Credit Limit, Open Invoices & Pending Refunds
Give buyers a real-time view of where they stand financially: their available credit, outstanding invoices, and pending refunds, all without picking up the phone. When buyers see the same financial data you do, it eliminates confusion, builds confidence, and aligns your partnership.
Knowing exactly where they stand financially gives buyers the certainty to place their next order without hesitation.
Request your product demo
Request your product demo
- Always In sync with real-time data.
- Deliver a seamless self-service experience that builds loyalty.
- Fuel growth with analytics that uncover trends and maximize ROI.
Sales Agreements Widget
(New)
B2B buyers often work under negotiated agreements with committed quantities or values — but without visibility into how much of that agreement has been used, how much remains, and when it expires, those commitments go underutilized.
The Sales Agreements Widget brings that clarity directly into the buyer's account dashboard.
From one centralized view, buyers can:
Track commitment progress
See ordered versus committed quantities or values with a visual progress bar, so there's no guesswork about where an agreement stands.
Monitor upcoming expirations
Agreements nearing their end date are clearly flagged with a countdown, giving buyers the prompt they need to act before losing negotiated benefits.
Review agreement details at a glance
Including agreement name, ID, total discount value, and a direct link to the full agreements overview for deeper insight.
For sellers, this transparency does more than inform — it drives results. When buyers can clearly see their remaining commitments, they are more likely to follow through. The result: higher agreement utilization, fewer unused contracts, and stronger commercial relationships built on clarity rather than confusion.
Available from Pro Package to Advanced/Enterprise. Requires ERP support for sales agreements.
Quick Reorder Widget
(New)
Repeat purchasing is the backbone of B2B commerce — but it shouldn't require navigating through order history and searching for the same products over and over again.
The Quick Reorder Widget gives buyers a smarter, faster way to reorder. It surfaces the products most relevant to each buyer — frequently purchased items, recently purchased items, and order-related products — all in one compact, actionable widget.
From there, buyers can:
Review relevant products at a glance
With key details like title, item number, price, and image displayed together in one place.
Adjust quantities inline
Using simple plus/minus controls or manual input, without leaving the widget.
Add directly to cart
Reducing the steps between "I need to reorder" and "order placed."
For buyers who manage replenishment cycles, spare parts, consumables, or any recurring stock, this means routine purchasing becomes genuinely routine — fast, familiar, and friction-free.
For sellers, the impact is equally compelling. When repeat ordering is easier online, buyers return to the webstore more often instead of relying on manual support. That means more frequent reorders, stronger digital adoption, and long-term customer relationships that compound over time.
Available across all packages. Requires login and ERP configuration.
Request your product demo
Request your product demo
- Always In sync with real-time data.
- Deliver a seamless self-service experience that builds loyalty.
- Fuel growth with analytics that uncover trends and maximize ROI.
How to configure
Buyer Widgets
All Buyer Widgets are designed to fit seamlessly into your existing site structure. To add any widget to your store:
Navigate to your dashboard
In Sana Admin, go to Web pages > System pages.
Select the location
Click on My account dashboard.
Add the element
Add the specific content element for the widget you wish to display, such as Credit Limit, Open Invoices, Pending Refunds, Sales Agreements, or Quick Reorder.
Growth through
connection
The vision behind Buyer Widgets is to turn routine transactions into opportunities for engagement.
Whether a buyer is checking their credit before placing an order, tracking how much is left on a negotiated agreement, or reordering last month's consumables in three clicks — each of these moments is a chance to reinforce trust.
When buyers feel informed and in control, they return more often. By transforming your web store into a transparent, helpful resource, you aren't just processing orders — you're building a self-reinforcing growth loop where clarity leads to confidence, and confidence leads to loyalty.
Request your product demo
Request your product demo
- Always In sync with real-time data.
- Deliver a seamless self-service experience that builds loyalty.
- Fuel growth with analytics that uncover trends and maximize ROI.