E-Connect Europe 2026
Scaling Digital Commerce in B2B
Delivering value beyond the transaction
Hosted at the Radisson Blu Hotel in Frankfurt, Germany, E-Connect Europe brings B2B leaders together to move beyond transactions and build smarter digital relationships. Discover how personalization, human expertise, and AI come together to create connected buying journeys that drive trust, loyalty, and growth.
12, February 2026
Radisson Blu Hotel
Experience the
Digital Distance Poker Table
Take a seat at the Digital Distance Poker Table, where familiar B2B challenges are dealt like cards.
You’ll be given a role, faced with real-world commerce scenarios, and asked to place your bets:
Does this approach hold up, or fold under pressure?
As the cards turn, familiar patterns come into focus: manual workarounds filling system gaps, teams guessing instead of trusting the data, and growth slowing even when effort is high.
You’ll walk away with:
A clear view of where “Digital Distance” shows up across systems, trust, and decision-making
Recognition of the patterns your organization relies on, sometimes without realizing it
A sharper sense of which moves reduce friction, and which ones keep slowing growth
Venue:
Radisson Blu Hotel
Franklinstraße 65,
60486 Frankfurt am Main,
Germany
