Parts & Aftersales business platform UK
Parts & Aftersales UK
The power of 50
Join Sana Commerce at the 4th UK edition of Copperberg’s Parts & After Sales Business Platform, the leading event for industrial equipment, machinery, and automotive aftermarket leaders.
This year’s event explores how aftersales is evolving from operational support into a strategic growth driver, powered by digital innovation, predictive analytics, and new service models.
Connect with industry peers, discover practical strategies, and learn how leading organizations are transforming their spare parts and service businesses to unlock long-term growth.
Date: March 12, 2026
Location: Park Regis Hotel, Birmingham
Keynote Session:
Powering Profitable Parts: How MotoDirect Accelerates Aftersales Growth Through B2B Commerce
Presented by Sana Commerce & MotoDirect
Join Arno Ham E-commerce evangelist from Sana Commerce and Sean Hefferin, Project leader at MotoDirect for a practical look at how digital B2B commerce drives measurable growth in aftersales and spare parts.
Through a real buyer journey, we will demonstrate how connected systems, real-time data, and customer-focused processes transform complex parts ordering into a seamless, scalable growth engine.
Interactive Workshop:
Keeping Spare Parts Revenue in Motion: Turning Aftermarket Complexity into Growth
Spare parts revenue is full of hidden complexity; customer-specific pricing, multi-level variants, channel conflict, fragmented data, and manual workarounds that quietly erode margin.
In this interactive workshop, you’ll map your top channel and product complexities using our Complexity Canvas and uncover the friction slowing your aftermarket growth.
You’ll walk away with:
- Clear visibility into your aftermarket complexity blind spots
- Practical ways to simplify operations
- A personalized plan to unlock more profitable spare parts revenue
Parts, Plates & Conversations
Aftermarket Leaders Dinner
Join us for a private dinner with fellow aftermarket leaders and the Sana Commerce team following the event.
- Simpsons Restaurant
- Thursday, 12 March
- 6:30 PM
Located just 10 minutes from Park Regis Birmingham and set in an elegant fine-dining setting, Simpsons is known for its modern British cuisine. We’ve reserved a limited table of 10 seats, creating the perfect setting to continue the day’s conversations and build valuable connections.
Seats are limited, request your spot to join us.
