Sana Connect 2025: Spark Growth Together

Growth happens when buyers and sellers connect. Join a focused, high‑impact event where market insight meets real‑world action.

Join us on October 16th, 2 PM CET- 4:30 PM CET / 8 AM ET – 10:30 AM ET

This Isn’t Your Average Tech Event

Barbara, a procurement lead with deadlines breathing down her neck, opens a browser tab at 9:02 a.m. By 9:07 she has already whittled six potential suppliers down to two, purely on the strength (or weakness) of their digital experience.

That five-minute window is where B2B growth is won or lost.

Sana Connect is the half-day, live-online forum designed to make sure you land on the winning side of that moment.

We unite buyers and sellers to reveal where real growth starts (and how to accelerate it) so you leave with a checklist of practical moves you can action the very next day to drive digital revenue.

Seats fill fast. Book yours now.

See you on the 16th of October

You will receive a confirmation shortly. This can take up to 3 minutes

What’s new this year?

A visionary look at the future of B2B commerce. Be among the first to discover how we can empower growth, together. Our CEO Sebastiaan Verhaar will provide an exclusive glimpse into how we’re evolving the world of B2B commerce, seen through the eyes of sellers and buyers.
Expert line-up: Hear directly from leaders who understand your challenges:
- Guest speaker Emily Pfeiffer, Principal Analyst at Forrester, will provide data-backed analysis of the commerce technology market. Drawing on research and her own experience leading digital strategy for a manufacturer, she’ll share what you need to know now.
- Our Chief Product Officer, Dimitra Retsina, joins guest customer speakers so you can get both sides of the story on turning a product vision into real world wins.

KWI Guide_Key customer experience strategies_1-min

Who is this event for?

Manufacturers and machinery leaders seeking to accelerate growth and navigate B2B commerce challenges.
E-commerce managers looking for practical, strategic insights tailored to the manufacturing sector.
Buyers and sellers who believe true growth happens through meaningful, strategic connections.

Reserve your seat