Sana Connect 2025: Spark Growth Together

Growth happens when buyers and sellers connect. Re-watch a focused, high‑impact event where market insights meet real‑world action.

This event took place on October 16th,

Watch the recordings on-demand

Keynotes

  • A visionary look at the future of B2B commerce. Discover how we can empower growth, together. Our CEO Sebastiaan Verhaar provided an exclusive glimpse into how we’re evolving in the world of B2B commerce, seen through the eyes of sellers and buyers.
  • Expert line-up: Hear directly from leaders who understand your challenges:
    • Guest speaker Emily Pfeiffer, Principal Analyst at Forrester, provided data-backed analysis of the commerce technology market. Drawing on research and her own experience leading the digital strategy for a manufacturer, she shares what you need to know now.
    • Our Chief Product Officer, Dimitra Retsina, joins guest customer speakers Fabian Lutz, Chief Digital Officer, JENSEN-GROUP and Ashely Anne Ronan, E-commerce Manager at Nord-Lock Group, so you can get both sides of the story on turning a product vision into real world wins.

Ready to unlock the potential of Sana Commerce Cloud?