B2B Ecommerce World UK & Europe 2026
UK & Europe
B2B eCommerce World
Join us in London for a focused, one and a half day conference experience at B2B eCommerce World in London.
Designed for both digital and executive leaders in manufacturing and distribution, this event cuts through the noise with practical workshops, strategic insights, and exclusive networking that drives real business impact.
You’ll connect with peers solving similar challenges, explore what’s working in B2B eCommerce today, and walk away with ideas you can act on Monday.
One day. Real change. Built for the leaders shaping what’s next in B2B.
Date: April 22-23, 2026
Location: QEII Centre, Westminster, London
Interactive Workshop:
Build Your B2B Motorbike: Test, Tune, and Connect Your Digital Commerce Setup
Join a fast-paced, hands-on LEGO workshop with Arno Ham (Sana Commerce) and Sean from Moto Direct, where strategy meets action.
Build your own “B2B motorbike” and explore how key components—ERP, integrations, buyer experience, and operations—work together to power a high-performing commerce system. Then put your setup to the test with real-world scenarios like demand spikes and operational challenges.
Gain practical insights from Moto Direct’s journey and discover how better-connected systems drive efficiency, adoption, and growth.
What you’ll learn:
- How your current commerce setup truly performs
- How systems and decisions impact efficiency and experience
- Ways to simplify complexity and improve adoption
- How to build a connected, scalable commerce ecosystem
And if your motorbike performs best under pressure… you might just win a trophy.
An evening at the Pem
Where dinner meets B2B conversations
Join us for a private dinner with customers, industry peers and the Sana Commerce team.
- Date: April 22, 2026
- Time: 6:30 PM
- Location: The Pem, London (just a short 5-minute walk from the Queen Elizabeth II Centre)
The evening is designed as a relaxed space to connect with peers, exchange perspectives, and continue the conversations happening across the B2B e-commerce community that week.
Seats are limited, request your spot to join us.
