B2B Online Chicago 2026
The ultimate playbook
for e-commerce, digital marketing & sales
Join us in Chicago at B2B Online 2026, booth #215. Discover how leading manufacturers and distributors are closing the gap between systems and customer experience and turning e-commerce into a true growth driver.
Connect with CMOs building digital ecosystems from the ground up, marketers redefining customer experience, and eCommerce leaders discovering new ways to compete in a rapidly changing landscape.
If you're navigating the real challenges of digital leadership, this is where you’ll do it alongside people who truly get it.
Date: May 4-6th, 2026
Location: Chicago Marriott Downtown
Interactive Workshop:
B2B Commerce Pit Stop: The race to growth
Join a fast-paced, hands-on LEGO workshop with Arno Ham (Sana Commerce), where strategy meets action.
Build your own B2B race car and see how ERP, integrations, buyer experience, and operations work together to drive performance. Then put it to the test and experience how gaps between systems create friction and widen the digital distance between your business and your customers.
What you will learn:
- How your commerce setup performs under pressure
- Where digital distance is slowing you down
- How connected systems improve efficiency and buyer experience
- Exclusive insights from our latest Forrester-backed research
- How to simplify complexity and scale with confidence
And if your race car performs best when it counts, you might just take home the trophy
Unveiling our new report
First in Chicago
At B2B Online Chicago, we are bringing more than a workshop.
Get early access to insights from our latest report developed with Forrester, where we surveyed 300+ B2B leaders to understand how buyers really behave in digital commerce today.
What we found challenges a common assumption: digital is not underused, it is under-trusted. At the moments that matter most, buyers still step outside the digital channel.
We call this gap digital distance.
Join the session to see where it shows up in your own setup, and visit us at booth #215 to get your copy of the report.
