Make complex B2B buying simple. 
Build relationships that last.

Furniture Dome Deco

Turn technical, multi-step buying processes into intuitive, personalized journeys. With tailored storefronts, smarter product discovery, and automated reordering, every interaction becomes clearer, faster, and more connected.

Experiences built 
around every customer 

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Personalized buying journeys

Deliver consistent, relevant interactions by automating reorders and tailoring promotions, so buyers always see what matters most. 

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Tailored storefront experiences

Adapt your storefront to each customer segment with flexible rules for content, navigation, pricing, and buying workflows. 

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Smarter product discovery

Guide buyers to the right products quickly with advanced search, structured product finders, and intelligent navigation tools. 

Turn complex journeys 
into effortless experiences 

Personalized buying journeys

Create relevant experiences that reduce friction and keep customers coming back.

  • Automate reorders

    Keep essential items available with Subscriptions that handle repeat buying automatically.

  • Create targeted incentives

    Use B2B Promotions, SEO, and structured URL management to deliver targeted offers and make your products easier to find on your site and through search engines.

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Tailored storefront experiences

Ensure every customer sees the storefront built specifically for how they buy.

  • Control the full experience

    Adjust navigation, content, checkout flows, pricing, and payment choices for each customer segment.

  • Communicate with intention

    Use targeted notifications to deliver the right information to the right customer at the right moment. 

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Smarter product discovery

Help buyers find the right product fast.

  • Guide product selection

    Lead buyers through a structured question flow with the Guided Product Finder to pinpoint the correct product.

  • Improve findability

    Use smart search, dynamic redirects, and customer-specific item numbers to surface the right products instantly. 

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Ready to improve every step of the customer journey? 

  • Show each buyer the experience built for them.
  • Help customers find products faster with guided selection.
  • Turn every repeat purchase into a consistent, effortless interaction.
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See how business like you 
drive scalable growth.

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Fabian Lutz

Chief Digital Officer at JENSEN-GROUP

30%

Reduction in order processing time

15

Webstores replatformed in just 9 months
Customers expect the same smooth experience they get from B2C shopping platforms. We needed to offer intuitive navigation, real-time stock visibility, and flexible order management.
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Machinery Jensen Group

What happens when a global manufacturer finally gives customers the speed and accuracy they’ve been waiting for? For JENSEN-GROUP, it meant transforming a slow, outdated online experience into a fast, reliable, and truly global platform. With real-time pricing, always-accurate stock data, and a web store that handles 120,000+ products without breaking a sweat, customers can now get exactly what they need, instantly.

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Peter Jäger

Head of Project & Process Management at PALFINGER

80%

Adoption rate

85%

Customer satisfaction

200%

Increase in user accounts
With Sana Commerce, we’ve reclaimed valuable time for our sales team to focus on higher-value tasks, while providing our partners with an intuitive spare parts ordering system. Without Sana Commerce, our market reach would be limited. It’s not just a platform; it’s our key to finding the right sales channels and informing our dealers.
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Machinery Palfinger

Finding the right part shouldn’t feel overwhelming. Palfinger turned an enormous and highly technical spare-parts catalog into a simple, intuitive experience where customers can locate the exact item, they need in seconds, backed by real-time pricing, availability, and the right access for every user. The result is faster navigation, higher accuracy, and a digital channel customers trust to keep their work moving.

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Tom Whelton

Parts Manager, Atkins

63%

Web store adoption

60%

Decrease in order returns

50%

Reduction in checkout step load times
Customers appreciate the ease of use and the quick ordering process for both parts and products. Once they start using it, they find it convenient and efficient, and they end up using it more and more.
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Machinery John Atkins Co Ltd

What if buying parts online felt as quick and intuitive as your customers expect? 
Atkins rebuilt their web store with faster navigation, clearer product visibility, and smoother checkout flow, making it easier for customers to find what they need and complete higher-value orders with less effort. With improved transparency and targeted promotions guiding buyers to the right items, customer engagement and satisfaction have surged.