Sana Connect 2025
Spark Growth Together

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Growth happens when buyers and sellers connect. Re-watch a focused, high‑impact event where market insights meet real‑world action. This event took place on October 16th.

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Sana Connect 2025 Speakers

Keynotes

  • A visionary look at the future of B2B commerce. Discover how we can empower growth, together. Our CEO Sebastiaan Verhaar provided an exclusive glimpse into how we’re evolving in the world of B2B commerce, seen through the eyes of sellers and buyers.
  • Expert line-up: Hear directly from leaders who understand your challenges:
    • Guest speaker Emily Pfeiffer, Principal Analyst at Forrester, provided data-backed analysis of the commerce technology market. Drawing on research and her own experience leading the digital strategy for a manufacturer, she shares what you need to know now.
    • Our Chief Product Officer, Dimitra Retsina, joins guest customer speakers Fabian Lutz, Chief Digital Officer, JENSEN-GROUP and Ashely Anne Ronan, E-commerce Manager at Nord-Lock Group, so you can get both sides of the story on turning a product vision into real world wins.

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  • Always In sync with real-time data.
  • Deliver a seamless self-service experience that builds loyalty.
  • Fuel growth with analytics that uncover trends and maximize ROI.
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