Opening Keynote | State of B2B Ecommerce: Turning Disruption into Opportunity
In this session
With 70%+ of B2B buyers now digitally-native millennials and younger, manufacturers’ and distributors’ traditional go-to-market and operational models must adapt to meet the needs of today’s customer. Staying relevant in this new, complex environment is challenging, but proactive companies can use this disruption to seize opportunities for growth and differentiation.
In this kick-off keynote session, Master B2B Co-Founder and Enceiba Managing Partner Brian Beck will set the stage for the event, including highlighting the latest research and trends, including new research from Master B2B, as well as case studies of companies finding success amidst the chaos. You will discover:
- The latest in B2B buyer expectations
- Foundational shifts in channel dynamics and root causes of change
- The reshaped competitive landscape
- The cross-channel alignment imperative
- A framework for success: turning complexity into advantage
- Action steps you can take
