B2B E-commerce Blogs

Discover how Sana Commerce Cloud's Visual Part Finder transforms complex spare part identification and ordering into a seamless digital experience, helping OEMs and manufacturers move more spare part sales online, reduce support workload, and build lasting buyer confidence.

Discover how Sana Commerce Cloud's Workflows feature helps ecommerce managers and marketers automate rule-based decisions, reduce manual workload, and engage buyers at exactly the right moment: without writing a single line of code.

Spare part revenue has long been one of the most dependable parts of an OEM’s business. It is recurring, essential, and closely tied to customer retention. But that stability is getting harder to protect. A new generation of B2B buyers is changing the rules.

In the aftermarket, price used to win. Then speed. Now, neither is enough. The manufacturers pulling ahead aren’t necessarily the cheapest or the fastest, they’re the ones buyers trust completely. And trust, it turns out, is built through one thing above all: accurate, real-time information.

To reclaim lost aftermarket revenue, manufacturers must eliminate the digital friction that drives buyers toward unauthorized sellers. Here's what you need to know.

Good luck is when opportunity meets careful planning. Henrik von Scheel provides a roadmap for actions to take now as well as what to plan for in the future as Industry 4.0 continues its transformation.

The traditional aftermarket model, fueled by reactive spare parts sales, is shrinking. As servitization and predictive maintenance become the norm, customers are investing in guaranteed uptime and efficiency, not just equipment.

Sana Connect 2025 highlighted how a unified commerce platform and Intelligent Guidance turn system connection into measurable revenue acceleration.

The Sana Editorial Team sat down with Dimitra Retsina, Chief Product Officer at Sana Commerce, in advance of her session at Sana Connect 2025, to discover how businesses can evaluate the efficacy of their e-commerce efforts and learn how to improve upon their successes.