Sana Commerce at B2B Connect San Diego

From June 23–25, B2B Connect San Diego gathered senior decision-makers from across the manufacturing and distribution sectors to shape the future of digital commerce. This invitation-only event served as a strategic forum for aligning digital roadmaps, tackling operational complexity, and exploring how technology can fuel long-term growth.

With an agenda tailored to executive-level conversations, attendees engaged in thought-provoking keynotes, interactive boardrooms, and private benchmarking sessions, creating space for candid discussions among leaders facing similar challenges.

Sana Commerce: Driving ERP-Integrated Commerce Conversations Forward

At B2B Connect, Sana Commerce joined the conversation on the future of digital sales enablement and customer experience in complex B2B environments. Our focus: showing how ERP-integrated e-commerce platforms are not just online order tools, but strategic enablers of operational agility, data accuracy, and customer satisfaction.

Conversations centered on modern B2B buyer expectations, seamless experiences, real-time data, and personalized journeys and how manufacturers and distributors can deliver these without sacrificing efficiency.

Key Topics & Takeaways from the Event

Future-Proofing B2B Sales Models

Balancing traditional relationship-building with digital self-service and automation.

Customer Experience as a Growth Lever

How personalization and real-time inventory visibility drive loyalty.

Simplifying Complexity

Leveraging digital tools to streamline product complexity, pricing models, and fulfillment processes within ERP-heavy operations.

Data-Driven Decision Making

Using clean, structured data across sales, finance, and supply chain for faster, smarter decisions.

Change Management in Digital Transformation

Focusing on adoption, breaking down silos, and creating internal digital champions.

Fireside Chat:

AOSS Medical Supply’s Secret Sauce for Seamless Commerce

One highlight was our session with Alexander Lewis, Director of IT at AOSS Medical Supply, exploring what “seamless commerce” really means when working with regulated, perishable, and mission-critical inventory.

AOSS serves hospitals and healthcare systems with over 20,000 products, many of which require tight compliance and time-sensitive delivery. By moving to a real-time ERP-integrated commerce platform, they eliminated manual order entry, increased transparency, and gave customers self-service access to invoices, balances, and order history, all while maintaining accuracy and speed.

For the full success story, read our AOSS Medical Supply case study and discover how they achieved:

100%

increase in uptime

100%

adoption rate

50–100 hours

saved for the sales team

B2B Connect San Diego 2025 reaffirmed a shared goal across industries: creating resilient, scalable commerce operations that meet the evolving needs of the modern B2B buyer. For Sana Commerce, it was an invaluable platform to listen, share, and shape the future of ERP-driven digital commerce.