IRX B2B Zone 2025 spotlighted the next era of B2B commerce, where integration, automation, and customer-centricity take the lead. From digitizing legacy sales to scaling personalized experiences, this year’s event proved that B2B is no longer playing catch-up, it’s setting the pace.

Sana Commerce CMO Sharon Forder sat down with Alliant Power CEO Houmon Kashanipour to discuss how businesses can bridge the B2B buyer generational gap while remaining relevant as digital natives become increasingly ascendant. Take a look at their insights and discoveries.

Four data-backed sales moves that turn first-time B2B buyers into loyal, long-term partners.

How do you get started with e-commerce? Follow our e-commerce project 10-step plan for a successful B2B e-commerce implementation.

When 66% of all purchases are completed by mobile, sellers cannot afford for a majority of all mobile checkout processes to end in abandonment.  

Guesswork doesn’t cut it in B2B sales. Track these nine KPIs to pinpoint bottlenecks, sharpen your approach, and grow revenue.

Discover the warning signs of shaky fulfillment and four proven order fulfillment strategies that turn logistics into a loyalty engine.

When should you switch e-commerce platforms? Learn when to migrate and best practices in this step-by-step guide from e-commerce specialist, Eshanka Kodituwakku.

Sana Pay streamlines B2B checkout, and Sana Pay+ keeps every payment in step with order changes—no spreadsheets, no surprises.