Forrester X Sana - Digital Distance Report
Forrester X Sana - Digital Distance Report
Forrester X Sana - Digital Distance Report
Your customers aren’t just looking for parts: they need reliable experiences. Uncover the trends that will keep your web store the go-to choice for your buyers.
of sellers identify faster, easier reordering as a key opportunity
switch away from digital to check inventory elsewhere.
of buyers require manual intervention for orders
The state of B2B
Commerce Confidence
The state of B2B
Commerce Confidence
Introduction to
Digital Distance
Introduction to
Digital Distance
Lorem ipsum dolor, sit amet consectetur adipisicing elit. Molestias, impedit!Lorem ipsum dolor, sit amet consectetur adipisicing elit. Molestias, impedit!Lorem ipsum dolor, sit amet consectetur adipisicing elit. Molestias, impedit!
In 2026
7 in 10
Demand
700+
organizations report that buyers bypass digital channels
This block drops after the second one and lands when section progress reaches 75%.
Conversion
700+
during critical, high-stakes moments.
This block drops after the second one and lands when section progress reaches 75%.