Eps. 11: The Amazon Effect: Can You Afford To Ignore B2B E-commerce Marketplaces?

A staggering 50% of B2B buyers now conduct their research on online marketplaces. This shift in buyer behaviour has not only disrupted traditional business models but has also opened unprecedented opportunities for businesses to thrive in the digital landscape. In this episode, Ruben and Tim delve deep into the world of B2B e-commerce marketplaces and explore their growing significance in shaping the future of online shopping.

When should you consider online marketplaces? Is Amazon Business the right place to sell your products? Tune in to learn for insights!

Also, find out:

• Regional differences in online marketplace adoption
• Cautionary advice for B2B leaders who think online marketplaces are irrelevant to strategy
• Regional differences in online marketplace adoption

The B2B e-commerce podcast that helps B2B sales leaders act more efficiently and crush growth targets.

Hosted by long-time B2B sales leaders, Ruben Mink and Tim van Hattem, B2B E-Commerce Accelerated is all about how sales leaders can achieve more through B2B e-commerce. In each episode, they sit down with a different B2B sales leader from across the globe to talk about the issues sales leaders are facing as well as the opportunities you are looking to seize. Capture your team’s untapped sales potential with their proven know-how and start improving your win rates.

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